News and Analysis
MOLOCO Secures $150m in Series C Funding
The mobile app marketing company MOLOCO announced that it had raised $150 million in Series C funding. Tiger Global Management led the round.
Retailers Implement Hybrid Shopping Experiences to Adapt to Covid Disruption
The so-called “buy and return loop” that stores faced during the height of the pandemic is back, and it’s a major burden for fashion retailers across the country. According to Britt Mills, senior director of customer experience at the digital consultancy Mobiquity, more shoppers are being forced to skip the dressing room due to in-store safety protocols, and since they can’t try on items, that leads to a higher likelihood of returns.
Retailers on Edge as Delta Variant Spreads
School supplies and backpacks should be flying off the shelves right now, but growing concerns over the Covid-19 Delta variant are prompting more families to hold off on back-to-school shopping and make essential purchases online.
Commentary
Location Analytics Applied to the NFL
Nate Sterken: Location data generated from cell phones powers many of the ad-tech products with which we all work every day, from in-person attribution to targeting segments based on visitation patterns. Earlier this year, I got to work with data generated from a completely different source — professional football players.
No Matter What Business You’re In, You Are In The Business of Selling
Kendrick Shope: I coach a lot of entrepreneurs, many of whom are brilliant at what they do, have excellent people skills, and should be setting the world on fire. Unfortunately, they’re stuck trying to make ends meet when they should be doing seven figures in a year because they haven’t mastered the art of selling. It’s a skill like any other, and once you learn it and become really good at it, your business is going to change forever. If you really want to up your sales game this year, focus on these five selling strategies.
Increasingly, Your Brand Is Its Reviews
Mihm to Blumenthal: The famous Jeff Bezos quote comes to mind: “Your brand is what other people say about you when you’re not in the room.” Increasingly, the room is not a physical place but a virtual one—and it’s not a place you own. Reviews really bring the need to run a decent business at your core into stark relief.
Latest Posts
Patch’s Leader Says the Network Today Is Proof That Local Can Scale
Warren St. John, who has led Hale Global’s Patch since its 2015 takeover from Aol., says the network has evolved into a workable model for scaled local news — editorially, financially and as a community asset. In this Q & A, he presents his case.
New Street Fight Report: Benchmarking and Best Practices in Enterprise Local Marketing
The report Enterprise Local Marketers 2017: Benchmarking and Best Practices examines current trends in their local marketing tactics, channels, and operations. By analyzing the survey data and correlating digital marketing effectiveness with spending, tactics, and management, Street Fight has identified key enterprise local marketing best practices.
Street Fight Daily: Brands Benefit from Voice Revolution, Placed Unveils New Attribution Tool
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Voice Has Its Moment, Tech Giants Give Brands a Way Into the Conversation (AdWeek) Voice is having its moment. People are talking, devices are listening and brands are attempting to insert themselves into the conversation, using Amazon Alexa voice skills and Google […]
SMB Index: Local Stocks Make Gains in September
After a flat month in August, the SCP SMB Index gained 2.1%, consistent with the S&P 500 and Dow Jones. Xero led the gainers, up 17.7% in the month of September, while GrubHub led the list of losers down 7.8% during September.
Is the Camera the ‘New Search Box’ for Local Discovery?
Though still nascent, visual search builds on a few key trends. Smartphones have increasingly powerful optics; AI and machine learning support computer vision to identify items; and there’s behavioral alignment with millennials who use the smartphone camera as a communication tool.
Raise Report: Deliveroo, Urgently, Playbuzz Score New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Synup, AtScale, FogHorn, and ViralGains.
LBMA Podcast: Denny’s, Ubimo, Ikea, GasBuddy
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ubimo, Verizon + Snapchat, Stratacache buys Walkbase, Ikea acquires TaskRabbit, CDecaux, American Airlines.
Street Fight Daily: Walmart Touts Free Shipping Ahead of Holidays, Amazon Dominates Server-to-Server
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Emphasize Free Shipping, Dig at Amazon, In Pre-Holidays Campaigns… Amazon Is Dominating Server-to-Server Bidding… London Mayor Praises Uber CEO’s ‘Humility’ Regarding London Ban…
Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)
“Look at Amazon versus Walmart,” says GGV Capital’s Hans Tung.. “Amazon innovated much faster than Walmart. The way they approach things to make things happen fast, iterate, make changes, do a quick test, change again, test again, change again – that kind of speed is what we look for.”
Time to Take a Deep Breath — Local News Isn’t Becoming ‘Extinct’
The editors in charge of the slimmed-down newsrooms of local pure-plays know how to leverage technology, data and other information to produce coverage that, in some cases, is superior to what was produced in the so-called “golden” age of print.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature