Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.
Friday, Sept 22: ViralGains Picks Up $13.5 Million to Help Brands with Video
First Analysis and Origin Ventures participated in the Series B round, AdExchanger reported. ViralGains’ video-building platform and machine-learning technology can be used to help brands craft savvy digital advertising videos. With the funds, ViralGains will continue to grow. In the past three years, its business has grown 600 percent.
Sunday, Sept 24: Deliveroo Raises $385 Million as Food-Delivery Competition Heats Up
T. Rowe Price Associates and Fidelity Management & Research led the Series F round, Reuters reported. The funding will be used to help Deliveroo, long established in the food-delivery space but competing with huge rivals such as Just Eat and Uber, expand geographically and upgrade its technology.
Monday, Sept 25: Synup Locks Down $6 Million to Boost Brands’ Digital Presences
Vertex Ventures led the Series A round, TechCrunch reported. Synup allows brands to assess their digital reputations by keeping track of the various places they are mentioned on the web. The funding will help Synup fuel growth by accelerating product development and expanding its sales and marketing teams.
Wednesday, Sept 27: Playbuzz Secures $35 Million to Fuel Interactive Storytelling
Viola Growth led the Series C round, Variety reported. Playbuzz’s technology enables its brand and publisher partners to engage their audiences through the creation of interactive content such as quizzes, slideshows, and videos. The company will put this latest round of funding toward expanding its branded content.
Tuesday, Oct 3: AtScale Scores $25 Million to Make Analytics Work at Scale
Atlantic Bridge led the Series C round, TechCrunch reported. AtScale, as the name suggests, is a platform that businesses can use to make sense of and act on large data sets.
Tuesday, Oct 3: Urgent.ly Snaps Up $10 Million to Digitize Roadside Assistance
American Tire Distributors participated in the Series B round, according to a report in Finsmes. Urgent.ly, a platform that connects users in need of roadside assistance with various relevant service providers, will put the funding toward product innovation and development.
Wednesday, Oct 4: FogHorn Rakes In $30 Million for IoT Analytics
Intel Capital and Saudi Aramco Energy Ventures led the round, VentureBeat reported. FogHorn’s platform allows for the collection and analysis of data produced by small machines operating within the nascent and quickly expanding internet of things. FogHorn will use the funding to grow its engineering staff and support sales and marketing.
Joseph Zappa is Street Fight’s news editor.
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