Street Fight Daily: Walmart Touts Free Shipping Ahead of Holidays, Amazon Dominates Server-to-Server

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Walmart to Emphasize Free Shipping, Dig at Amazon, In Pre-Holidays Campaigns (AdWeek)
“Free shipping two-day for orders over $35,” said Walmart CMO Tony Rogers, after showing an upcoming new spot. “No membership fee because, you know, we just don’t think you should have to pay $99 a year for the privilege of free shipping.”

Is the Camera the ‘New Search Box’ for Local Discovery? (Street Fight)
Michael Boland: Though still nascent, visual search builds on a few key trends. Smartphones have increasingly powerful optics; AI and machine learning support computer vision to identify items; and there’s behavioral alignment with millennials who use the smartphone camera as a communication tool.

Amazon Is Dominating Server-to-Server Bidding (Digiday)
Header bidding grew out of publishers’ desire to break the stranglehold Google has on programmatic advertising. Now, Google rival Amazon has established a leading position with the presumed successor to header bidding, server-side bidding.

Raise Report: Deliveroo, Urgently, Playbuzz Score New Funding (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Synup, AtScale, FogHorn, and ViralGains.

London Mayor Praises Uber CEO’s ‘Humility’ Regarding London Ban (The Independent)
London Mayor Sadiq Khan welcomed the humility shown by Uber’s chief executive after the city stripped the taxi app of its licence to operate, but once again criticised the company’s London management on Thursday.

Google to Roll Out Mobile-First Index in Phases (MediaPost)
Google plans to roll out its mobile-first indexing in stages, although the timing remains unknown. That’s the word from John Mueller, webmaster trends analyst at Google.

ProPublica’s New Project to Work with Local Newsrooms (ProPublica)
Over the past several years, economic pressures have reduced the ability of local and regional news organizations to support accountability reporting. That’s a challenge not just for journalism, but also for our democracy.

Why AR and VR Aren’t Competing (eMarketer)
In the latest episode of “Behind the Numbers,” eMarketer’s Victoria Petrock and Christopher Bendtsen discuss how people may use augmented and virtual reality in the future.

Facebook Fights Fake News with Publisher Info Button on Links (TechCrunch)
Facebook thinks showing Wikipedia entries about publishers and additional Related Articles will give users more context about the links they see.

LBMA Podcast: Denny’s, Ubimo, Ikea, GasBuddy (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ubimo, Verizon + Snapchat, Stratacache buys Walkbase, Ikea acquires TaskRabbit, CDecaux, American Airlines.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]