News and Analysis
AI Agents Are Reshaping SEO for MULO Brands
For multi-location brands and the agencies that serve them, maintaining consistent AI and local search visibility at scale is a resource problem, but AI agents are beginning to solve it. Managing local SEO across hundreds of locations means doing the same things you’d do for one location, including optimizing listings, responding to reviews, publishing posts, […]
America’s Most Music-Obsessed Cities Reveal a Hyperlocal Shift Brands Are Missing
New data suggests America’s deepest music engagement is happening far from the country’s largest media markets, creating new implications for brands, agencies, and local media companies trying to understand consumer intent and hyperlocal audience engagement. If asked to name America’s most music-obsessed cities, most marketers would probably start with New York, Nashville, Los Angeles, or […]
From Ad Exposure to In-Store Sales
As multi-location brands demand clearer proof that digital media drives real-world business outcomes, attribution is moving beyond clicks and impressions toward store visits and sales impact. A new partnership between PadSquad and Cuebiq aims to give marketers a more granular, real-time view of how campaigns influence consumer behavior at the local level. For years, location-based […]
Commentary
AI Won’t Fix Advertising – It May Scale Its Chaotic Nature
Once again, the advertising industry is in the midst of a technological gold rush. The current hype around AI reflects a familiar pattern: sweeping claims, breathless predictions and a rush to declare that it will finally “fix” everything. It won’t. While AI has transformative potential, it isn’t a cure-all to some of advertising’s biggest problems. […]
Meta Is Automating Ads, But Brands Still Face a Bigger Problem
Meta is automating ad execution, but the bigger problem for brands remains unresolved: deciding where to invest across channels to actually drive growth. The era of needing specialist teams to manage campaign execution is ending. Platforms are taking over more of that work, handling campaign construction, delivery optimization, and in-flight management within their own environments. […]
Why Restaurant PR Matters for Local Growth
A great PR campaign can make or break the future of a restaurant location. But in the case of multi-location restaurant brands, this requires strong collaboration between local or franchise leadership and the overall brand to ensure a consistent, coordinated effort. The unique challenges of restaurant PR Running a PR campaign for a restaurant is […]
Latest Posts
Flamel.ai Launches Luna to Fix Franchise Marketing Execution
For years, franchise and multi-location brands have faced a persistent breakdown between strategy and execution. Corporate teams build campaigns designed to scale nationally, but at the local level, those franchise marketing campaigns often fragment—deployed inconsistently, delayed, or not executed at all. This week, Flamel.ai introduced a platform designed to close that gap. The company announced […]
Weather Is Reshaping Marketing – How Brands Are Turning Storms Into Sales
When weather shifts, consumer intent spikes and brands that adapt messaging in real time are capturing the most valuable moments to drive action. Spring is trying to spring in the Northeast but so far, the vibes have been reluctant. But that doesn’t hinder weather-reactive marketing; it presents new opportunities for warm-weather retail activities and products. […]
AI Is Rewriting Media Planning – Basis’ Compass Turns Briefs Into Campaigns in Minutes
Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, and building presentations is now being compressed into minutes as agentic AI in advertising automates the core of AI media planning. That shift is now operational. With Compass, Basis has introduced an AI advertising platform that […]
Meta Is Automating Ads, But Brands Still Face a Bigger Problem
Meta is automating ad execution, but the bigger problem for brands remains unresolved: deciding where to invest across channels to actually drive growth. The era of needing specialist teams to manage campaign execution is ending. Platforms are taking over more of that work, handling campaign construction, delivery optimization, and in-flight management within their own environments. […]
Why Restaurant PR Matters for Local Growth
A great PR campaign can make or break the future of a restaurant location. But in the case of multi-location restaurant brands, this requires strong collaboration between local or franchise leadership and the overall brand to ensure a consistent, coordinated effort. The unique challenges of restaurant PR Running a PR campaign for a restaurant is […]
Your Locations Show Up in AI – But Are They Recommended?
A consumer asks an AI assistant for a local business recommendation near one of your locations. Your brand location appears in the response. By most current measures, that’s a win — and it is. But for MULO marketers managing local search performance for dozens, hundreds, or even thousands of locations, presence in AI-generated responses is […]
Klaviyo’s New AI Agent Builds Full Campaigns From a Single Prompt
AI is rapidly changing how marketing gets done and Klaviyo is pushing that shift further by introducing tools that can generate and execute entire campaigns from a single prompt. With its new Composer feature and expanded AI agents, the company is moving toward a model where marketers define outcomes and software handles the execution. Klaviyo’s […]
Innovid Helps Marketers Navigate Reddit
Making sense of Reddit and the sub-reddits of its 100,000+ communities has always been a challenge for advertisers in a space that is traditionally ad-unfriendly. But independent software platform Innovid, which helps with the creation, delivery, measurement, and optimization of advertising, says the expansion of its Social Ads Manager can bring some order to what often seems […]
As AI Adoption Grows, Nearly Half of Advertisers Plan to Bring Media Planning In-House
As AI reshapes how campaigns are planned, executed, and optimized, a growing number of advertisers are reconsidering one of the industry’s foundational structures: the role of external agencies in media planning. New research suggests that nearly half of brands are preparing to bring more of that function in-house, signaling a broader shift toward control, data […]
Programmatic DOOH Spend Set to Surge 49% as U.S. Marketers Shift Budgets
Programmatic digital out-of-home is entering a new phase of maturity in the U.S., shifting from an emerging test channel into a core component of digital media strategy. New research from VIOOH suggests that marketers are not only increasing investment sharply, but also rethinking how DOOH fits within broader programmatic and performance-driven planning. The headline number […]
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