News and Analysis
Snap Doubles Down on Immersive Ads
Snap has been doubling down on AR — mostly seen through updates to its Lens Studio AR development platform and the evolving formats it offers to brand marketers. This recently culminated in two new programs to further stimulate AR marketing: Snap’s AR Lab and its Arcadia creative studio.
5 Ways Retail Brands Are Embracing the Metaverse
As retail brands jump into the test-and-learn phase, the concept of what it means to be involved in the metaverse is already evolving. Here’s how top retail brands are embracing the metaverse as they look for new opportunities for marketing growth and innovation.
Clinch Launches Dynamic Circular Ads for Connected TV
Clinch, an omnichannel AI-powered personalization platform, launched Thursday morning a hyperpersonalized advertising product that brands can use to convert offline and app-based promotions to digital, social, video, and connected TV. The ad format allows for real-time personalization and contextual optimization in CTV ads.
Commentary
Outsourced or In-House Delivery? We Did the Math
Local delivery is rapidly becoming a must-have for all kinds of businesses—people have become accustomed to online ordering and speedy delivery. According to a Go People survey, 65% of retailers will offer same-day delivery by the end of 2019, and according to Technomic, food delivery volume will grow by 12% year-over-year from 2019 to 2023. The question isn’t whether your business should offer delivery, but how.
Tim Cook Demands New Commitment to Responsibility from Big Tech
With the moral and commercial high ground in clear sight, Tim Cook used the spotlight at Stanford University’s commencement ceremony Saturday to slam Big Tech peers Google, Facebook, and Twitter for failing to take responsibility for the hateful content and disinformation on their platforms.
How to Use Facebook’s Simplified Campaign Structure to Your Advantage
It’s a brave new advertising world. The algorithms are taking over, whether human advertising managers like it or not. Our best bet is to understand how the algorithms work and to give them the freedom, the data, the budgets, and the creative assets they need for optimal performance. The Facebook algorithm will take away budget lever from humans when Campaign Budget Optimization becomes mandatory in September 2019.
Latest Posts
5 Text Messaging Platforms for Businesses
Millennials don’t want to call businesses for answers to basic questions like store hours or product availability. That’s part of the reason why click-to-call platforms have taken off in recent years. Here are five vendors with click-to-call platforms for businesses.
Selling to Multi-Location Brands: Who Makes the Decisions
Across tactics, over a third of those big companies we surveyed manage local digital marketing in a centralized fashion, but a similar number do so locally or regionally. Local sites and email are the tactics most often de-centralized; mobile and paid search the most often centralized.
Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Sees Precipitous Decline in Google Search Visibility While Video Rises… Kohl’s Shares Could Pop 50 Percent as Amazon Partnership Ramps Up… With Facebook Emphasizing Community, Marketers Are Trying Out Facebook Groups…
5 Tech Companies Changing the Grocery Industry
The percentage of grocery purchases influenced by digital media nearly doubled last year, and by 2025 roughly one-fifth of U.S. grocery sales are expected to happen online. Now it’s time for technology vendors to step in with new innovations, so that the industry can continue to evolve. Here are five firms working to change the way we buy groceries right now.
ThriveHive Balances Software and Human Support to Power SMB Marketing
“So many people on the software side just want to solve everything with software, and on the agency side, there’s too much of a bias toward people. We think the right combination is in between,” said Steve Gottlieb, senior director of demand generation at ThriveHive.
Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Go, High-Tech Grocery Store Sans Cashiers, Opens to the Public… As Facebook Changes Its Feed, Advertisers See Video Ambitions… Google’s Emphasis on Webpage Speed Will Hit CNN, WSJ, Other Top Sites…
Openings and New Hires at GroundTruth, Attune, Cardlytics
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at VaynerMedia, dataPlor and Foursquare.
Raise Report: Usermind, Red Points, True Fit Score New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition also includes funding for Closetbox, CircleCI, Apartment List, and Grove Collaborative.
LBMA Podcast: Red Roof Inns, Ford, Postmates, WeChat
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Waivecare, Amazon’s new patent, Bosch & Continental invests in HERE. Juniper Research on QR Codes
Street Fight Daily: Faltering Snap Courts Publishers, WhatsApp Rolls Out App for Small Biz
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Facebook Retreats from Publishers, Snap Goes on the Offensive… WhatsApp Launches a Separate App for Small Businesses… Mobile Phones Driving Search Ad Growth…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem