News and Analysis
ViralGains Releases Zero-Party Data Solution for Dynamic Interactions
Understanding the challenges that brands now face in collecting zero-party data, the video ad journey platform ViralGains is releasing its own solution, designed to prompt ad viewers to share their preferences, sentiments, and interests within online ads.
3 Products Accelerating Shoppability
The macro trends of shoppability and visual commerce are on a collision course. Here are three platforms making that combination a reality.
Where Mobile Advertising is Heading in 2022
Where is mobile advertising heading? Here are a few predictions, including a blend of performance and brand marketing, added audio inventory, and an embrace of AR and VR.
Commentary
How to Identify and Connect with Your Ideal Podcast Ad Audience
While just over half of Americans have listened to them, podcasts are finding new audiences every day. U.S. advertisers spent $479 million on podcast ads in 2018, up 53% year-over-year; that figure is expected to hit $1 billion in 2021. And those people who do listen to podcasts listen to them a LOT. Podcasts are the number one audio source by time of consumption among podcast listeners, and weekly listeners consume an average seven podcasts per week, according to Edison Research.
Podcast advertising is rapidly evolving, as are podcasts themselves. It’s no wonder, then, that advertisers could use help identifying the right podcasts for their products and connecting with podcast audiences. Here’s what you need to know about podcasts and their audiences to find the right home for your podcast advertisements.
4 Ways Multi-Location Businesses Improve Marketing Return with Call Analytics
By implementing call tracking and analytics systems, marketers at multi-location businesses can obtain valuable first-party data on the calls and conversations they generate for each location. This first-party data helps inform marketing campaigns that open doors for new customers, reinforce relationships with current customers, and increase return on marketing spend.
Not sure how to maximize the business impact of consumer calls on your multi-location brand? Discover four things you can do now.
LBMA Vidcast: Kroger Launches Stratum Data Platform, SoundHound Integrates HERE
On this week’s Location-Based Marketing Association podcast: Sweden’s “The Fitting Room,” Mabata Honesty Shop, Nutella goes voice commerce, Unibail-Rodamco-Westfield brings the VOID to malls, SoundHound integrates HERE, Kroger launches Stratum data platform.
Latest Posts
Street Fight Daily: Google Monetizes Product Searches, Amazon’s Next Whole Foods Move
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Partners with Retail Giants to Monetize Online Product Searches… Amazon Accidentally Revealed Its Next Plan for Whole Foods in a Job Posting… 10% Own an AI Device, 32% Plan to Get One, 58% Don’t Want Any…
Street Culture: Invoca’s Lessons for Active, Engaged Growth
Based a mile from the beach in Santa Barbara, Invoca aims to maintain a culture in which employees know their ideas are important. The company sponsors softball games and ocean-side volleyball and boasts its own band.
AR Cloud: The Linchpin for Local AR
What about the non-Googles of the world? How will they create AR and visual search apps that can map environments reliably and return the correct info or graphics? The answer is the still-theoretical but critical AR Cloud.
LBMA Podcast: Placed, CityMapper, WeWork
On this week’s LBMA podcast: BAG Networks, Placed, Citymapper, Robomart, REI, BMW acquires Parkmobile, Universal + Amazon Alexa, and WeWork buys Conductor.
Street Fight Daily: Facebook Launches Local Hotspots, Media Companies Shift to YouTube
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Express WiFi App for Its Local Business-Operated Hotspots… Why Media Companies Are Shifting Their Attention to YouTube… Why Publishers Are Eliminating Programmatic Silos…
How Patch Has Quietly ‘Bootstrapped’ Itself Into 36 NYC Neighborhoods
Patch CEO Warren St. John tells our columnist Tom Grubisich why he decided to bet big on hyperlocal news in New York City while other local publishers were shutting down or threatening to do so, retrenching or selling out.
Using Location Data to Engage Consumers on St. Patrick’s Day
St. Patrick’s Day is the most popular day of the year at most Irish pubs and restaurants in the U.S., but the biggest crowds might not come together in the cities you would expect.
Street Fight Daily: Amazon Courts Ad Buyers, B2B Marketers Unprepared for GDPR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Triopoly Time? Amazon Preps New Attribution Tool and Courts Ad Buyers… Forrester Says Only 15% of B2B Marketers Are Fully Compliant with GDPR… Google Will Prioritize Stories for Paying News Subscribers…
SurePath Capital Breaks Down Last Year’s Money Moves in SMB Software
Last week, my firm SurePath Capital Partners released its annual State of SMB Software Report, which looks at fundraising and exit activity in the SMB software space in North America.
Taking Control of the Control Group: How to Collect Reliable Data
Only when marketers account for the totality of their consumer data and account for it in an integrated way will the data actually offer visibility and control.
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