LBMA Vidcast: Kroger Launches Stratum Data Platform, SoundHound Integrates HERE

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Welcome to This Week in Location Based Marketing, a weekly vidcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Sweden’s “The Fitting Room,” Mabata Honesty Shop, Nutella goes voice commerce, Unibail-Rodamco-Westfield brings the VOID to malls, SoundHound integrates HERE, Kroger launches Stratum data platform.