A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Triopoly Time? Amazon Preps New Attribution Tool and Courts Ad Buyers (Digiday)
In the last few months, agency media buyers say they now hear from Amazon at least twice as often as they did last year. And more agencies say Amazon is now creating teams to service specific brands — a common tactic for ad platforms as they mature.
Using Location Data to Engage Consumers on St. Patrick’s Day (Street Fight)
St. Patrick’s Day is the most popular day of the year at most Irish pubs and restaurants in the U.S., but the biggest crowds might not come together in the cities you would expect.
Forrester Says Only 15% of B2B Marketers Are Fully Compliant with GDPR (AdWeek)
According to results of a report released this week by Forrester, only 15% of B2B marketers are fully compliant with the General Data Protection Regulation (GDPR), while 18% are still wondering what to do.
How Patch Has Quietly ‘Bootstrapped’ Itself Into 36 NYC Neighborhoods (Street Fight)
Patch CEO Warren St. John tells our columnist Tom Grubisich why he decided to bet big on hyperlocal news in New York City while other local publishers were shutting down or threatening to do so, retrenching or selling out.
Google Will Prioritize Stories for Paying News Subscribers (Bloomberg)
Google users who subscribe to newspapers will find articles from those publications appearing higher in their search results, part of the tech giant’s efforts to help media companies find and retain paying readers, according to people familiar with the matter.
What’s Next for Programmatic? (eMarketer)
In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Dave Pond, Vox Media’s general manager of display and programmatic, about how to improve the ad creative of automated advertising.
Lyft to Bring Driverless Car Tech to Broader Auto Industry (NYT)
The ride-hailing service Lyft has agreed to alliances with just about anyone working on driverless car technology. Its latest partnership aims to make its autonomous vehicle technology available to any car manufacturer.
Salon Introduces Paid App, Plans Editorial Expansion (MediaPost)
Developed by Maz, the app, which costs $4.99 a month or $49.99 a year, offers exclusive content behind an ad-free pay wall on a mobile-optimized platform.