News and Analysis
Inside the Last-Mile Delivery Crunch
High shipping costs, late deliveries, and lost or stolen packages aren’t uncommon during the busy holiday period, but this year feels different. The so-called shippageddon that retailers are bracing for is creating new worries and new opportunities for creative brands to rise to the top.
What Does the Arrival of Approximate Location Mean for Granular Ad Targeting?
Tucked into Android’s latest privacy update is a change that many marketers didn’t see coming. Smartphone owners with Android 12 or higher now have the option to share “approximate” location instead of precise location, restricting app developers from accessing their exact whereabouts in real-time.
Commentary
Third-Party Data and Third-Party Cookie Are Not the Same
Google’s recent announcement that it will change how its Chrome browser handles cookies has created some confusion about the impact on advertisers and ad tech platforms, particularly around the creation, selling, and buying of third-party data. Unfortunately, much of the confusion stems from a lack of clarity on the key terms.
Although third-party data and third-party cookies sound similar, they are very different things. I often find that marketers and media confuse the two.
Data Trends with the Highest Impact In 2019
At the beginning of the year, we like to take time and speculate on which data science trends will make the biggest splash in the year. Now that we’re entering the second half of 2019, it is a good time to take a look at our initial assumptions regarding these trends and re-evaluate each one’s impact on the industry.
LBMA Vidcast: Zeta Global and PlaceIQ, Amazon’s Delivery Innovation
On this week’s Location-Based Marketing Association podcast: U.S. Army #InOurBoots VR recruiting, Transport for London using WiFi tracking, Havaianas shoppable boardwalk, McDonald’s Sweden’s QR picnic blanket, Zeta Global takes over PlaceIQ’s ad business, Amazon’s employee incentive for creating delivery start-ups.
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Traditional Clothing Retailers Compete with Digital-Native Brands on Instagram?… SweetIQ Report Highlights Influence of Local Tech on Media Mix… Consumers’ Location Data Is Being Sold Without Their Knowledge…
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