LBMA Vidcast: Zeta Global and PlaceIQ, Amazon’s Delivery Innovation

Welcome to This Week in Location Based Marketing, a weekly vidcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: U.S. Army #InOurBoots VR recruiting, Transport for London using WiFi tracking, Havaianas shoppable boardwalk, McDonald’s Sweden’s QR picnic blanket, Zeta Global takes over PlaceIQ’s ad business, Amazon’s employee incentive for creating delivery start-ups.