News and Analysis
How Advertisers Can Work with Local Publishers to Connect with Communities
Fun fact: Street Fight started out as a publication covering local media, less so martech and localized marketing. This interview is where the two come together: how national or even global advertisers can partner with local publishers to develop targeted, location-based messages that resonate.
How to Attract and Retain Tech Talent
Fewer foosball tables, more stability. Is that the key to attracting top talent as a startup in the tech community?
Why Retailers Are Struggling to Deepen Customer Relationships in 2022
Although 73% of decision-makers believe digital capabilities in physical locations—such as QR codes, self-checkout, and contactless payments—are more important now than before the pandemic, seven in 10 rated their organization’s ability to provide seamless customer journeys across digital and physical touchpoints as “average,” “fair,” or “poor.”
Commentary
LBMA Vidcast: NYY Turn to Postmates, Uncle Ben’s Goes Google Lens
On this week’s Location-Based Marketing Association podcast: New York Yankees using Postmates, Uncle Ben’s goes Google Lens with Innit, Toy R’ Us back with Candytopia, Heineken teams with Grab in SE Asia, Walgreens delivers with Wing drones, Starbucks Japan let’s you pay with a pen.
5 Predictions for Mobile Technology After the Mass Adoption of 5G
The new 5G standard for phones is just starting to make a splash. There’s a lot to do in the development department and lots of equipment installations necessary before everyone can enjoy 5G hyper speeds.
While there are some predictions on the transition from the current 4G LTE dominance to 5G, nobody really knows how long it will take. But what happens once it does and 5G is the new standard?
Here are five most likely to happen scenarios that await us in the near future.
The Privacy Movement Is Not (Just) About Privacy
Privacy has been slipping away from us since before then-CEO of Sun Microsystems Scott McNealy said we had none of it in January 1999. Americans still do not understand how companies use their data. While that is a transparency issue incumbent upon businesses to fix — and legislation will to some degree remedy it — I think it more likely than not that Americans will continue to hand over their data to Amazon for two-day delivery and Google for the sleekness of search. What we typically conceive of as privacy itself — concern about how much of our information companies possess — is not the factor that will turn the tides on company practices and legal standards.
Latest Posts
Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice… Waze Ads Head Suzie Reider Sets Her Sights on QSR, Retail, and Fuel… You Don’t Need a Paywall If You Have Cool Ads, Outline CEO Josh Topolsky Says..
Heard on the Street, Episode 3: Sport Bikes, Pool Hustling, and Marketing Innovation with Walt Geer
What does sport bike racing and pool hustling teach you about being a good marketing exec? It’s all about focus and quick thinking, according to Walt Geer, our latest guest on Heard on the Street.
Report from RhythmOne Illuminates Efficacy of Influencer Marketing
A recent report aggregating RhythmOne campaign data showed that advertisers who used influencer marketing campaigns in 2017 saw $12.30 in earned media value for every dollar spent.
TripleLift Partners with White Ops to Fight Ad Fraud
Native advertising platform TripleLift announced last week that it is partnering with White Ops to prevent fraudulent traffic on its platform. The move marks the first time a native exchange has offered pre-bid fraud prevention across its entire inventory.
Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Goes Far Beyond Directions… Challenging Amazon Abroad, Walmart Buys Flipkart… Apple Is Removing Apps That Share User Locations With Third Parties Without Explicit Consent…
Advertisers Clamor for Enhanced Audience Segmentation to Improve Targeting
Sixty-two percent of advertisers, publishers, and tech developers in a recently released survey said they want better audience segmentation to support ad targeting, and 54% want the ability to map customer behavior across different channels.
Selling to Multi-Location Brands: Streaming Video Is On the Rise
Suppliers of local marketing technology and services should move streaming video up on their priorities lists and help their brand customers apply it effectively.
Street Fight Daily: Brands Demand Video Strategies, Scandal Doesn’t Affect Facebook Use
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Selling to Multi-Location Brands: Streaming Video Is On the Rise… Poll: Three-Quarters Facebook Users as Active or More Since Scandal… Volvo Cars to Come With Google Assistant, Maps Built In…
Your Voice-First Future is Here
Digital giants are forging a path to every consumer, looking to win a home automation arms race. You, too, should be considering how to connect in new ways with your customers because voice and speech recognition are ready for prime time.
SMB Index: Local Stocks See Solid Gains in April
April marked another volatile month in the public markets. But it was a relatively strong month for local stocks, as the SurePath SMB Index was up 2.8% in April, topping all major indices.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem