Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google Maps Goes Far Beyond Directions (TechCrunch)
Google on Tuesday announced a new version of Maps that will launch later this summer. All of the core Google Maps features for getting directions aren’t going away, of course, but on top of that, the team has now built a new set of features that are all about exploration.

TripleLift Partners with White Ops to Fight Ad Fraud (Street Fight)
Native advertising platform TripleLift announced last week that it is partnering with White Ops to prevent fraudulent traffic on its platform. The move marks the first time a native exchange has offered pre-bid fraud prevention across its entire inventory.

Challenging Amazon Abroad, Walmart Buys Flipkart (Quartz)
The world’s largest retailer will acquire a 77% stake in the Bengaluru-based e-commerce company for $16 billion in its biggest acquisition ever.

Report from RhythmOne Illuminates Efficacy of Influencer Marketing (Street Fight)
A recent report aggregating RhythmOne campaign data showed that advertisers who used influencer marketing campaigns in 2017 saw $12.30 in earned media value for every dollar spent.

Heard on the Street, Episode 3: Sport Bikes, Pool Hustling, and Marketing Innovation with Walt Geer (Street Fight)
What does sport bike racing and pool hustling teach you about being a good marketing exec? It’s all about focus and quick thinking, according to Walt Geer, our latest guest on Heard on the Street.

Apple Is Removing Apps That Share User Locations With Third Parties Without Explicit Consent (Verge)
Developers that have violated the company’s guidelines have received notices from Apple, informing them that their apps are not in compliance “upon re-evaluation.”

Drawbridge Sells Its Media Arm and Exits Ad Tech (AdExchanger)
Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting down its self-serve ad platform and getting out of the advertising biz, AdExchanger has learned.

Facebook to Reorganize Following Data Privacy Controversy (NYT)
Facebook overhauled its structure on Tuesday into three new divisions and shuffled the leadership of its key products, in one of its biggest reorganizations.

European Regulators Themselves Are Not Ready for New Privacy Law (Reuters)
Europe’s GDPR has been billed as the biggest shake-up of data privacy laws since the birth of the web. There’s one problem: Many of the regulators who will police it say they aren’t ready yet.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]