News and Analysis
New Hires at Basis, Emodo, Acceleration Partners, and Redpoint Global
The monthly Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Basis, Emodo, Acceleration Partners, and Redpoint Global.
Offline Partnerships Drive Mobile App Success for Brands
Offline partnerships and ecosystem integrations are helping savvy brand marketers position their mobile apps in front of audiences at opportune moments.
What Does Connecticut’s Consumer Privacy Act Mean for Brand Marketers?
When the Connecticut General Assembly passed the Connecticut Data Privacy Act last week, it became the fifth U.S. state to pass legislation regulating how people’s data is collected and shared online. More so than any previous legislation, Connecticut’s law could have a major impact on the way brand marketers connect with digital consumers.
Commentary
GDPR Implementation Spurs New Industry Offering Compliance Services
A year and a half after GDPR (General Data Protection Regulation) was passed into EU law, Kantar has found there is a vibrant industry in the United States dedicated to helping US companies comply with the new rules, as evidenced by paid search advertising activity throughout 2019.
Kantar analyzed US Google desktop and mobile text ad clicks on ads displaying for 10 GDPR-related keywords from January through September 2019, including gdpr, gdpr compliance, gdpr requirements, and what is gdpr. During the nine-month period, we found 283 advertisers in a wide range of industries sponsoring GDPR keywords, including IT companies, online security firms, software manufacturers, and business consultancies.
Are Google’s Many Broken Features Reflections of Google’s Style?
Mike to David: To some extent, the Google “method” of release quickly, break often, iterate, and finally reject or accept a change collides very directly when it interfaces with the much slower-moving real world.
David: This speaks to our ongoing antitrust discussion and whether business harm is a justifiable prong on which to spear Google. Volatility is one thing, but a broken utility is another. And realistically, because of Google’s market position, small businesses have nowhere to turn when that utility is flat-out failing on fundamental levels.
Finding New Audiences: How To Win with the Next Generation of Consumers
The youngest generation of consumers is not only ad-averse, but also prefers to consume content when and where they want. With 71% of Gen Z claiming to prefer streaming services over traditional TV, the formula for successful content platforms is simple — provide consumers the content they want to see on the devices they use outside of the house.
It’s equally important for platforms to cut through the noise and remove commercials and ads if they want to secure Gen Z support moving forward. While we all have specific tastes in what shows we watch, older generations of consumers were perfectly content sitting through commercials and ads. Gen Z is not of this mindset.
Latest Posts
Street Fight Daily: Prime Day, Amazon’s Power, and Local; Google’s Mobile Speed Update and SMBs
BIG MOVES AND TOP TAKES IN LOCAL… Prime Day Showcases the Power of an E-Commerce Empire—And What It Means for Local… Why Google’s Mobile Speed Update Smells Like Trouble for Small Businesses… Simpli.fi Reaches Next Level in Precise Location Targeting…
Foursquare Announces New Chief Revenue Officer, Liz Ritzcovan
Ritzcovan’s mission will center on “client centricity.” She’ll be tasked with optimizing Foursquare’s relationships with its clients as the company seeks to make the case that its suite of resources for brands looking to connect the digital and physical worlds is both comprehensive and indispensable.
Restaurant Management Platform Toast Raises a Whopping $115 Million
Restaurant management platform Toast is announcing a $115 million Series D this morning. Courtesy of T. Rowe Price Associates, the round values Toast at $1.4 billion.
Simpli.fi Reaches Next Level in Precise Location Targeting
As of this morning, advertisers using Simpli.fi’s programmatic advertising platform will have access to Addressable Geo-Fencing, a solution that Simpli.fi’s vice president of marketing Ryan Horn says is the next logical step in the localization and personalization of programmatic advertising.
Prime Day Showcases the Power of an E-Commerce Empire—And What It Means for Local
Prime Day underscores Amazon’s power in the retail market because it compels the over 100 million consumers who pay for that service to make the most of their investment by purchasing directly from Amazon. Local businesses are hardly in a position to compete.
Why Google’s Mobile Speed Update Smells Like Trouble for Small Businesses
The murky guidelines surrounding just whom and how many people and sites the mobile speed update may affect—and how exactly businesses in the line of fire are to amend unsatisfactory practices—spells potential trouble for small businesses.
Groupon Reportedly Puts Itself on the Market
Groupon, the early pioneer in local deals that was once valued at as much as $16 billion, is on an avid hunt for a buyer, Recode reported this weekend. Executives and banking representatives at Groupon have reportedly been pursuing potential targets.
TVadSync and Unacast Partner for Cross-Platform TV/Digital Attribution
Unacast’s location data will allow TVadSync to prove with unprecedented accuracy that the campaigns it manages across TV and digital platforms are indeed driving exposed audiences to make purchases at brick-and-mortar stores.
Street Fight Daily: Groupon Puts Itself on the Market, Google Demoting All Slow Sites
The latest in local and hot takes on tech & marketing… Groupon Reportedly Puts Itself on the Market… Google Speed Update Is Now Being Released to All Users… Some of London’s Top Retailers Call for a Sales Tax on ‘Largely Online’ Rivals…
SMB Index Declines Slightly Over the Course of a Volatile June
June was a volatile month in the public markets, which saw the SurePath SMB Index give back 1.1%, after climbing 7.9% in May. Web.com led last month’s winners, leading the index with 31.5% growth in market cap following news of an acquisition offer.
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