Foursquare Announces New Chief Revenue Officer, Liz Ritzcovan

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Having previously held down roles as Chief Revenue Officer at BazaarVoice, Sizmek, and Parade Media Group, Liz Ritzcovan is now stepping into the same position at the location technology platform Foursquare.

Ritzcovan’s mission will center on “client centricity.” She’ll be tasked with optimizing Foursquare’s relationships with its clients as the company seeks to make the case that its suite of resources for brands looking to connect the digital and physical worlds is both comprehensive and indispensable.

Foursquare’s set of tools includes solutions for designing ad campaigns, measuring their effectiveness, and optimizing messaging, with location data at the basis of all offerings.

“Liz is known for effectively scaling companies with both enterprise and media solutions, empowering teams for success, and taking a determined approach to excellence in client service,” said Foursquare CEO Jeff Glueck.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]