News and Analysis
Consumers Widely Frustrated by Business Messaging
Consumers are seeking easier ways to connect with businesses. For businesses, offering a phone number is no longer enough to maximize conversion opportunities when connecting with local customers searching for their products and services. But few businesses are prepared to meet consumers’ demands for quick, convenient communication.
Commentary
The Path to Agency Scale: Product, Sales, or Both?
David: I’ve been thinking quite a bit about our product mix at ThriveHive recently. And in particular the segmentation of the various offerings of our newly combined GateHouse/Gannett company by customer budget.
It has surprised me, frankly, that so few agencies seem to go to market with the essential digital marketing bundle for local businesses you and I proposed exactly two years ago. In re-reading that article, I’d still give the same advice today and with even more urgency based on the rollout of Local Service Ads.
What’s Ahead for Last-Mile Delivery in 2020
Delivery is emerging as a competitive advantage for local retailers. In fact, in September 2019, Onfleet surveyed 1,000 US consumers to gather their impressions on online versus local store shopping and delivery expectations. Seventy-six percent said they would be more inclined to order from local stores rather than from Amazon if they could get same-day delivery.
With that in mind, here are some delivery trends we’re expecting for 2020.
LBMA Vidcast: Quotient Technology to Acquire Ubimo; UPS and CVS Team Up on Drone Delivery
On this week’s Location-Based Marketing Association podcast: Quotient Technology to acquire Ubimo, Fortnite and Royal Canadian Legion, Pepsi to pay it forward for the holidays, Groundlevel Insights + Gathr Lab, UPS and CVS team up on drone delivery of prescription drugs, and Wirecard buys the majority stake in AllScore.
Latest Posts
LeSportsac Uses AI to Build Omni-Experiences for Shoppers
As digital marketing practices evolve in the retail space, LeSportsac has had to shake up its strategy to keep apace. Using a combination of artificial intelligence and machine learning, LeSportsac has been able to modernize its marketing programs and more effectively serve its customers.
5 Online-to-Offline Attribution Platforms for Local Marketers
Online-to-offline attribution isn’t a challenge without a solution. A number of vendors are serving the local market with platforms designed to help local marketers at big brands and multi-location retailers assign the correct value to each point of touch in their multi-touch campaigns. Here are five vendors to which retail brands can turn.
Why This Select List of Local News Providers Includes Only One Daily Newspaper
A year-long study of newsrooms in the U.S. and Europe by two Danish journalists has singled out 16 local providers in the U.S. who are meeting the researchers’ main criterion: structural changes “to forge closer ties and stronger relations to their communities and audiences”—with a special focus on journalism over commerce, technology, and business models.
Street Culture: Three Years Later, What’s Changed and What’s Stayed the Same at MomentFeed
CEO Robert Blatt says the company culture is changing, focusing more on what it means for MomentFeed to be the best place for employees to work. Anticipating change in culture is essential, he says, because what your company is doing well in one period of evolution can prevent it from doing well in the next.
Hard Data on the Choices that Make or Break Loyalty Programs
A new report from loyalty marketing firm Kobie Marketing provides cutting-edge insight on the habits and preferences of consumers vis-à-vis the loyalty programs brands are trotting out to capture customers’ attention at a time when retail giants with vast digital resources loom large. We have the highlights.
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