News and Analysis
Direct Conversations Fill the Cookie’s Gaps
Denis Scott, SVP of marketing at Momentive (formerly SurveyMonkey), chimed in on how leading brands are using direct conversations with customers to fill in the gaps left by the third-party cookie and similar technologies.
Cracking the Code: Measuring ROI from Live Event Sponsorships
Now, as festivals and sporting events return after two years of cancellations during the pandemic, brands are once again investing in sponsorships as a marketing opportunity — and grappling with the challenges that come from trying to measure the results of those initiatives.
Brands Look to Maximize Ad Spend Ahead of Recession
As brands struggle to deal with restrictions on data-driven ad targeting and an economic slowdown since the second quarter, ad budgets are on the chopping block. Brand marketers and agencies are being asked to do more with less. Expectations on return on investment are at an all-time high, even while ad budgets stagnate or decrease. What’s the solution?
Commentary
2020’s Location-Privacy Winter: The iOS Edition
CCPA isn’t the only factor that will impact privacy and data collection. There are less-discussed and potentially more significant variables like the death of browser cookies and other tech-centric measures. Especially for location tracking, private sector influences and accelerants loom.
5 Ad Tech Predictions for 2020
Charmagne Jacobs, VP and head of global marketing and partnerships at Adslot, shares ad tech predictions for 2020, including the rise of zero-party data, first-party’s data’s increasing importance, the return to contextual ads, and a shift toward more premium programmatic executions.
2020 Arrives: How Brands and Marketers Can Survive the New Decade
Brands have an obligation to adhere to what their customers care about, but given how easy it is for people to digitally project an aspirational lifestyle, it’s no wonder brands are having a tough time understanding who their consumers are and what they want from the brands they support. To combat this knowledge gap and align what consumers say with what they actually do, we need more real-world intelligence.
Latest Posts
Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and MasterCard Cut a Secret Ad Deal to Establish Attribution… Why Publishers Are Transitioning to Affiliate Marketing… Possibly Foreshadowing Retail Trend to Come, a Shop Exchanges ‘Free’ Coffee for Data…
Why Publishers Are Transitioning to Affiliate Marketing
Affiliate marketing spend will hit $6.8 billion by 2020, as major publishers like Business Insider, Forbes, and Conde Nast shift their approach in order to appeal to advertisers who are demanding more transparency and value.
Street Culture: Adcellerant Won’t Take Your Coffee Away
Adcellerant has been on Inc.’s Best Workplaces list for the last two years and ranked as the No. 2 best place to work in Colorado for a medium-sized company this year by the Denver Business Journal. The company was founded in 2013 and currently employs about 40 people.
LBMA Podcast: McDonald’s, Google Sued, Telnav & Sionic Mobile
Featured on this week’s Location-Based Marketing Association podcast: Telnav + Sionic Mobile, Telestra, Keyo’s pay by palm, McDonald’s, Dove’s AR cover campaign, Google sued. Special guest: Robert Radek, GEON Network.
Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’
In this Q&A, Matt Coolidge, head of marketing and a co-founder at Civil, explains how a “new economy for journalism” oriented around unifying publishers and their audiences is working to flip the business model for news through such innovative approaches as blockchain technology.
Who Will Own Your Augmented Reality?
Questions about AR ownership will be particularly contentious wherever money is changing hands, such as in AR advertising. Courts will face questions such as ownership of digital ad inventory when there are AR overlays on private property (or on other ads). There could be similar gray area in retail & commerce.
Street Fight Daily: Foursquare Teams with AccuWeather; Civil Builds Community-, Blockchain-Based Media Ecosystem
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Will Fuel AccuWeather’s New Location-Based Recommendations… Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’… The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High…
Street Fight Daily: Consumers Crave Transparency from Brands, Retailers Are Figuring It Out
TODAY IN LOCAL & DIGITAL MARKETING… Report: Consumers Seek Transparency From Brands on Social Media… What Do You Know, Retailers Are Figuring It Out… Billy Penn, Denverite, and The Incline Are Going After Members…
Report: Consumers Seek Transparency From Brands on Social Media
In surveying 1,000 U.S. consumers, the social media management platform Sprout Social found that 86% believe transparency from businesses is more important now than ever before, and more than half say they want brands to be more transparent on social media.
Mobile Advertisers, Don’t Be Fooled By Claims About ‘Precise’ Data
When selecting data for mobile campaigns, don’t base your decision solely on claims about precision or how many decimal places appear in the coordinates, and definitely don’t mistake precision for accuracy. Precision is important, but the value of precision hinges on data accuracy.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature