News and Analysis
OneScreen.ai Launches the ‘Yellow Pages of the OOH Industry’
Rapid expansion in out-of-home advertising is making it harder for buyers and sellers to manage inventory and sales cycles. Now, with the launch of its new public directory, OneScreen.ai is hoping to provide industry-wide transparency and standards to enable streamlined media buying and selling.
InfoSum Launches Platform Sigma
The data collaboration company InfoSum launched Platform Sigma last week to expand its ability to help clients navigate privacy-safe first-party data sharing and activation.
GumGum and JW Player Partner to Bring Contextual Targeting and Viewability to Video
A new partnership between the digital advertising platform GumGum and JW Player, a video platform for broadcasters and publishers, could be a game changer for brands and agencies looking for deeper insights in video environments.
Commentary
Email Monetization’s Place in the Changing Horizons of Digital Advertising
We all know that digital advertising isn’t going anywhere. When brands pull back on spending on social and display advertising, they’re putting more resources into other channels. Over the past year, email monetization has gotten the bulk of this attention.
Using AI to systematically select ads that appeal to a publisher’s recipients means brands aren’t wasting their budgets on readers who aren’t interested in their products, and publishers aren’t turning off their readers by running unappealing ads.
How VPNs May Undermine, Rather Than Protect, Your Data Privacy
Now that ISPs can access everything you do through the IoT, the level of privacy invasion has reached a staggering new high. You don’t need to look any further than the recent Telnet leak of over 500,000 passwords of IoT devices, routers, and servers to understand this.
This invasion of privacy, alongside the growing angst towards data collection activities of tech giants, has led many to seek safety in the world of virtual private networks. But research indicates VPNs are often insecure.
Protecting People, Not Just Data: What Consumers Trust by Industry Suggests About Privacy
Market research firms ranked second only to financial institutions on our trust index, with 52.7% confirming their trust in market research firms to protect their data, and 8.8% noting a strong trust in the same. Indeed, even though people arguably share similarly sensitive information on both social media sites and with researchers, they are 1.6 times more likely to trust researchers than social platforms.
Why is this? It’s because it is the duty and responsibility of market researchers to foster a relationship of trust by openly engaging people, diligently protecting their data and privacy, and fairly rewarding them for their participation — and it is because that mission is continuously reinforced and communicated.
Latest Posts
Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing
From brands to vendors to publishers, DMEXCO is a good bellwether to consider when trying to understand where things are headed. Brands taking control, data quality, and publishers getting smarter about data are key topics I kept hearing about—and for good reason.
Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics
Brands surveyed by Street Fight rate email, direct mail, and their company page on social media as their most effective local marketing tactics. At the same time, a small group of early adopters is using location data to make their overall local digital marketing more effective.
Customer Data Platforms Compete to Define the Evolution of the Category
Simon Data President and Co-founder Josh Neckes predicts that the CDP category will split into two groups of winners—companies more like Segment and mParticle, and companies like his own, Action IQ, and Zaius. “There’s probably room for two-to-three winners,” he says.
Street Fight Daily: Brands Reveal Most Effective Local Marketing Tactics, Google Embraces Discovery & Stories
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics… Google Search Gets an Update to the Tunes of Discovery and Stories… Customer Data Platforms Compete to Define the Evolution of the Category…
Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers
Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets.
Is Google Playing the Long Game with SMB Websites?
“When you look at this Website growth + the Local Knowledge Panel with Posts + AMP + Progressive Web Apps, we are starting to see the outlines of an “open web” that Google totally controls. Or at least they control the profitable parts,” Mike Blumenthal tells David Mihm in their latest biweekly column.
Street Fight Daily: Google’s Long Game with SMB Websites, Video Ads Rise—Will Fraud Rise With Them?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Is Google Playing the Long Game with SMB Websites?… More Digital Videos Are Coming—How Will They Affect Ad Fraud?… Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers…
Street Fight Daily: Facebook to Cut Off Third-Party Data Oct 1, Amazon Wants to Monopolize the Smart Home
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Ad Buyers Prepare for Headaches as Facebook Cuts Off Third-Party Data… Report: Voice Tech Not Meeting Consumer Expectations… Amazon Announces Slew of Voice-Activated Products, Leading the Way on Voice…
LBMA Podcast: Dirty Lemon, HYP3R, Amazon
On this week’s edition of the LBMA podcast: Dirty Lemon, HYP3R gets $17M, GSTV’s OCTANE, 7Eleven goes with Apple and Google Pay, Amazon delivers Christmas trees, Diageo’s weather/time/location campaign in London.
Report: Voice Tech Not Meeting Consumer Expectations
“When looking at this data, it’s clear that enterprises simply don’t understand consumer expectations when it comes to voice, or how frequently they’re already relying on the technology to make their everyday lives better,” explains Matt Chotin, senior director, technical evangelism at AppDynamics.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem