News and Analysis
How Retailers Are Preparing to Stand Out on Black Friday
Black Friday and the holiday shopping rush are getting closer — and retailers are getting prepared. Inflation and economic uncertainty have the potential to make the 2022 holiday season a rocky one, putting extra pressure on retailers to beef up their marketing and advertising strategies even earlier than usual.
What Sephora’s CCPA Fine Means for Multi-Location Retailers
The enforcement of the CCPA against Sephora is intended to send the message that companies need to get compliant now and that there will be very little forgiveness for the definition of “sale” when it comes to data privacy and consumer information going forward.
Amazon Dabbles in Social Commerce
Rather than social channels increasingly morphing into shopping channels, is there opportunity for shopping channels to become more social? This is what Amazon has in mind with its latest move: a TikTok-like feed. This makes it the latest player to copy the red-hot TikTok.
Commentary
The Data Protection Act: Dangerous Pitfall or Hope for the Future?
Though the Data Protection Act is in the beginning stages, 19 states already have similar regulations underway, indicating that these policies are part of a fundamental shift that will impact all Americans over the next decade, marketers included. Marketing leaders need to realize that this new commitment to customer privacy is not a passing trend and must prepare accordingly without wasting any more time.
10 Ways to Evaluate Text Message Marketing Solutions for Retailers
As the popularity of text message marketing has increased, so have the number of providers offering text message marketing software. What features do you need? What provider should you choose?
With so many product options available, it’s easy to be overwhelmed. On the surface, these options may look alike, but when you take a closer look, you’ll find some key differences.
Location Weekly: FCC Fines Location Data Purveyors; Adidas Taps WhatsApp for Mobile Marketing
In this episode of Location Weekly, the Location-Based Marketing Association covers the FCC proposing hefty fines on mobile operators for selling location data, Apple turning your photo into a car key, Adidas tapping WhatsApp to reach consumers, KFC Canada integrating Google Maps and Assistant, Uber offering car-top signage for new driver revenue, and JCDecaux leveraging facial recognition for Yoplait in Australia.
Latest Posts
Standard Cognition Democratizes the Cashierless Model, Providing Solution for Traditional Stores
Standard Cognition offers a product called Standard Checkout that retrofits cashier-based grocery stores into cashierless systems. Unlike the new cashierless Amazon Go, Standard Cognition is not a grocery chain itself, but instead a solution for chains that compete with Amazon Go, co-founder and COO Michael Suswal told Street Fight.
Highest Click-Through Rates of the Year? Early November, ZypMedia Says
ZypMedia found that November is the most effective month for consumers to engage with brands and their holiday campaigns, with a click-through-rate that’s 125% higher than the average over the past year.
How the Ad Industry Encourages Poor Data Quality
Digital advertising is an incredibly sophisticated industry, yet when it comes to selling in the data store, vendors lack incentive and opportunity to focus on quality. Instead, they’re restricted to sales tactics—none of which are good for buyers, brands, or the industry.
Untangling the Location Data Ecosystem
As the location data industry progresses as a community, companies in our ecosystem naturally form into a kind of pyramid—NOT a hierarchical one but one that reflects how the different location companies fit into the ecosystem, who does what, their limitations, and their areas of focus.
Klosebuy Leverages Power of Loyalty Points, Organic Content to Strengthen Local Businesses
More and more, local retailers are understanding the importance of finding a loyalty program that works for them. Klosebuy, a Fort Lauderdale-based loyalty solution vendor, has recently discovered the difference that its product can make for small businesses.
Street Culture: AvePoint CMO on Continuous Learning and Making the Sale
AvePoint, a Jersey City-based tech company that helps migrate, manage, and protect Office 365 data, has a classic two-people-in-a-garage backstory. The founders, Tianyi Jiang and Kai Gong, built their first product in a local public library, and the company has now grown to about 1,500 employees.
Survey: Marketers Toss Out Valuable Location Data
What if seemingly inconsequential data—and location data, in particular—could actually be re-harnessed and used to provide additional revenue-generating opportunities for brands? That’s the concept behind a new report out from the global geolocation data and services provider Digital Element.
Are Holiday Campaigns Launching Too Late in the Season?
Black Friday has historically been seen as the official kickoff to the holiday shopping season, but new research from the data solutions company Lotame and the digital intelligence firm Jumpshot indicates that consumer interest actually peaks almost one month earlier. Retailers that wait until late fall to launch their holiday campaigns could be missing out on sales.
LION Loses Director DeRienzo to Hearst, but ‘Indie’ Summit Doesn’t Miss a Beat
To find out what the Summit of Local Independent Online News Publishers accomplished, I went to longtime journalist Steve Beatty, who was editor and CEO of the award-winning, investigative website The Lens in New Orleans for eight years before joining LION as a consultant last January and who, with DeRienzo’s departure, has been named interim director.
Street Fight Daily: Google’s Mobile-First Indexing, Simpli.fi Launches Nationwide Solution
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Ready or Not, Google’s Mobile-First Indexing Is Here… Are Holiday Campaigns Launching Too Late in the Season?… Localized Programmatic Platform Simpli.fi Goes National…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem