News and Analysis
Reveal Mobile Launches Solution to Offer Authoritative In-Flight Campaign Insights
Reveal Mobile is launching an OOH measurement solution for mid-market brands today, designed to let marketers know how their OOH campaigns are performing while their campaigns are still running — a major improvement with the potential to radically impact the performance of outdoor campaigns.
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Developing an FAQ with Google Q&A
The major downfall and benefit of Google Q&A is that anyone can ask a question, and anyone can answer. For businesses, brand representation comes into question, and they’re challenged with not only answering questions themselves, but also monitoring the responses left by others on the web.
Despite the challenges, when managed at scale, Q&A is an excellent forum to bring customers and businesses together and improve engagement with your brand.
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Improving Customer Insights and Targeting through Data Integration
Businesses seeking to better reach their target audiences need the most accurate and up-to-date consumer data to inform their marketing strategies and meet their business goals. In fact, data-driven insights can literally make the difference between a hit or a miss when it comes to truly understanding audiences. But, as the sheer volume of collected data grows, the variety of collection methods, visualization formats, and management systems needed to organize and analyze this data can prove confusing and challenging.
As most companies pull data from several internal and external sources — which can be time-consuming and tedious — the need for a simplified organization methodology is incredibly important.
Enter data integration.
How to Move Your Classes or Programs Online – Tips for Small Businesses
A week before it ran several online classes, Practical Martial Arts didn’t have a video strategy or an online conferencing platform, and the couple was terrified about what the stay-at-home order meant for their beloved business, their customers, and their employees. But in a couple days they were able to pivot. And you can, too.
If you’re looking to offer online versions of your in-person business or are simply looking to connect online while we ride this out, below are some tips and resources to help you go virtual, too.
How Agencies and Advertisers Can Target Relevant Audiences During Covid-19
Since establishments have limited services to take-out, pick-up or delivery, advertisers are creating geofences where they know consumers are still going. Rather than using the actual footprint of a restaurant, advertisers can use custom polygons to include the pick-up area in the parking lot or the QSR’s drive-through area.
Getting creative to find restaurant audiences is just the tip of the iceberg, however. Even when large portions of the population are staying home, there are ways to find and advertise to audiences that are high-intent in a range of consumer categories. There are several commercial and public locations that you can target to help find audiences that are relevant to your clients and your campaigns. Below I detail optimal strategies for major categories of brick-and-mortar physical businesses.
As Agencies Feel the Squeeze, Covid-19 Reshapes the Martech Industry
One in four small businesses has temporarily shut down, and 43% believe they have fewer than six months until permanent closure is unavoidable. With the small business community in panic mode, budgets for digital marketing have been slashed, and agencies are feeling the pinch.
“Everyone has been in panic mode, and rightly so. Businesses are worried about who might have to be furloughed [or] laid off, getting their PPP loans, what kind of regulations do they need to comply with, [and] what their contingency plans are for keeping any amount of revenue coming in,” says Simon Schwartz, founder of Locasaur. “Businesses are not interested in being pitched new marketing tech.”
The Largest 2020 Ecommerce Driver is Global Expansion
Ecommerce is now a staple in everyday life, so much so that Americans spent $154.5 billion online in the third quarter of 2019, according to a US Census estimate. Unfortunately, the COVID-19 pandemic has forced business for the near future to be almost completely online.
While this transition will take some getting used to, it also affords the opportunity to reach across conventional borders. We’ve moved beyond the novelty of being able to buy something online and receive it quickly. As we look to what the next 25 years have in store, continued success in the ecommerce world depends on superior customer experience — meeting customers where they are and when they need it most.
Heard on the Street, Episode 49: Connecting a Multi-Device World, with Tapad
The mobile advertising world continues to shift dynamically as both public and private sector influences reshape ad targeting and data collection practices. The phasing out of third-party cookies and increased privacy regulations, coupled now with the financial pressure related to Covid-19, make 2020 an especially challenging year for marketing tech.
At the center of all of this is Semcasting, whose CEO and founder Ray Kingman is the latest guest on Street Fight’s Heard on the Street podcast (listen above). Semcasting applies advanced IP targeting known as Smart Zones to validate audiences and make sure that marketers are reaching the right people.
5 Retail Tech Solutions Keeping Shoppers Safe During Covid-19
Beacons, sensors, security cameras, and touchless payment solutions are all being used in ways they haven’t been before. Technology vendors are even changing up their offerings, or in some cases pivoting altogether, to better serve the retail market during this ongoing pandemic.
Here are five examples of technology providers offering innovative solutions for enhanced social distancing and improved shopper safety during the Covid-19 outbreak.
In Times of Crisis, There’s Still Value in the Gig Economy
The pandemic-driven economic shutdown is also affecting the estimated 57 million Americans who make their living, or supplement their income, as members of the gig economy. While some freelancers and side hustlers may feel secure, full-time gig economy drivers certainly do not. Covid-19 has numerous implications for the gig economy, including some that will last even after all the dust settles. Let’s sort through them.
Curbside Pickup Moves Into Primetime, But Retailers Struggle With Implementation
Petsmart and Kohl’s have it. So do Best Buy, GameStop, Dick’s Sporting Goods, and dozens of other national retailers. With social distancing orders in place across most of the country, curbside pickup is becoming an increasingly popular checkout option for retailers. Integrating curbside technology into existing ecommerce fulfillment programs hasn’t been without its challenges, though, especially given how hastily many of these programs have been rolled out.
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