News and Analysis
The Halo Effect: Prime Day Success Leads to Retail Boom
It works. That’s the main takeaway from the latest round of Prime Day data from Criteo, which shows that sales during Amazon’s annual promotional event were hotter than ever in 2023. The role of Prime Day as one of the premiere shopping events of the year, led only by Black Friday and Super Saturday, in late […]
C’mon Publishers and Streamers, Give It a Wurl
When it comes to solving business problems, the Wurl platform addresses three core needs in the CTV ecosystem for content publishers and streamers : monetization, performance marketing, and distribution. On the monetization front, it helps publishers and streamers maximize their supply by connecting them with advertisers. In terms of performance marketing, its connects publishers and […]
Raising Cane’s Adds Dazzle (and Fries) to its Footprint on Times Square
Times Square in New York City is known as the “Crossroads of the World.” And MULO (multi-location) brand Raising Cane’s is known for its chicken finger meals and sauces. The Texas-based brand hired a local New York (Brooklyn-based) creative agency called Wellcom to create “show-stopping decor” for this 8,000 SF restaurant chain’s location. This restaurant […]
Commentary
Setting Up A Post-Pandemic E-Commerce Boom Strategy
The previous year shattered expectations based on forecasts going into 2020. For e-commerce brands, it brought both challenges and opportunities with more shoppers than ever adopting new online buying habits. Still, it would be wise for businesses to think about what happens once consumers feel more comfortable venturing back into brick-and-mortar businesses. By having a strong D2C strategy that is agile and customer-centric and with the right infrastructure to grow globally, businesses can feel more confident for whatever the future holds.
Why Local News Sponsorships Are More Relevant than Ever
Taken together, current events have resulted in a heightened opportunity for brand sponsorships of local news organizations and broadcasts. Let’s examine why these sponsorships are receiving increased attention from advertisers, and the various forms the sponsorships can take.
How Retailers Can Tackle Supply Chain Data Risk
Information security professionals should be included in supply chain management from early planning stages to realization to ensure at-risk data is protected.
Latest Posts
Plain Sight Pivots to Help Local Businesses Drive Foot Traffic
Founded by James Chapman and backed by Quicken Loans founder Dan Gilbert, Plain Sight originally started as a way for people to explore professional connections based on location.
With local businesses closing by the thousands, Chapman says he’s envisioning the Plain Sight app as a tool for businesses to promote themselves and increase foot traffic. Businesses can use the platform to develop stronger customer loyalty by engaging with consumers directly. In addition to sharing information about how they are keeping customers safe, restaurants and other businesses can also accept free and paid reservations through the platform.
Why Advertisers Are Turning to In-Game Offerwalls
Think of offerwall as a mini in-game store that lists potential tasks that a user can complete in exchange for in-game currency. The task or event could be a variety of actions such as installing another app and carrying out a specific task, completing a survey, or signing up for a service. It’s popular with engaged users who want to experience premium content by investing their time rather than money.
Game developers benefit from increased retention and the ability to engage with and monetize a user that otherwise may not have turned ROI positive — in some cases even turning them into paying users. The benefits for the advertiser are numerous.
Location Weekly: Torrid Deploys Personalized Maps in Email Marketing
In this episode of Location Weekly, the Location-Based Marketing Association covers 51Degrees partnering with Digital Element, Stirista acquiring Nikaza’s attribution and location intelligence engine, Torrid finding success with email marketing using personalized maps, and FedEx launching real-time package tracking with SenseAware ID.
How the Pandemic Will Impact Holiday Shopping
The holiday season is among the most active shopping periods of the year. In 2020, pay particular attention to consumer budgets, earlier in-season sales and messaging, digital channels for holiday deliveries, and digital experiences for families celebrating at a distance.
The Hidden Costs of Mobile Ad Fraud
Some businesses treat the problem of ad fraud as a “tax,” considering it to be an unavoidable cost of digital advertising. Fraudsters siphon up to 30% of any given advertiser’s budget using a variety of tactics, such as app install farms or click spoofing.
While this wasted spend is certainly of consequence, accepting ad fraud as a tax of doing business assumes that your drained budget is the only side effect (an inherently flawed approach). Ad fraud, if left to run rampant, poses additional threats to your performance and business.
3 Technologies to Support Retail’s Touchless Era
When we return to shopping in physical stores, will that look different? It’s hard to imagine there will be as much much merchandise handling as before. Will it be a “touchless” environment? And if so, which technologies will power the touchless future?
Let’s dive into a few candidates.
How Political Campaigns Leverage Location Data in an Era of Virtual Events
Political ad spending is expected to reach record highs this cycle, topping $6.89 billion in the 2019/2020 election period. This cycle’s spending is 63% higher than spending in the 2015/2016 season. Tapping into location data to make that advertising more relevant has taken a bit more creativity than usual.
How Brands Can Support the Safe Return of Youth Sports to Communities
As the school year kicks off virtually for many children and families across the nation, all eyes are turning to the possibility that youth sports could help provide much-needed activity, socialization, and emotional support during an otherwise overwhelming and disorienting time. Without a doubt, youth sports in a pandemic must look a lot different than they did in pre-pandemic times, but one thing is truer than ever: Brands can play a valuable role in helping youth sports return safely to the field and enabling the kids who need these activities the most to participate.
How E-Commerce Sites Can Remain Competitive in a Rapidly Accelerating Digital Age
Customer experience isn’t anything new, but new ideas can be applied here, especially in the digital space. The question now revolves around how to create the same welcoming environment you’d create in a physical store online. It can be as simple as choosing colors for your website to elicit certain moods or using certain tech features like a chatbot to welcome customers as they “enter” your store. And it’s about making sure that customers can find your store — and this is where our affiliates become a key part of our strategy.
How Much Is Your Data Worth? A New Tool Will Help You Find Out
Facebook, Google, Amazon, Twitter, Pinterest, and countless other technology giants have expanded their collection of consumer identity data, even as privacy regulations like the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) have gone into effect. A new tool from Killi serves as an educational resource, giving people a way to calculate the value of their personal data based on the platforms they use every day.
Killi’s new tool asks consumers to enter their email addresses and select the platforms they currently use. The tool references public quarterly revenues and daily/monthly active users, as well as data aggregators like Statista, to arrive at the value amount of each consumer’s personal data.
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