News and Analysis
The ‘Last Mile’ Looms Large as Q4 approaches
As much as everyone loves Amazon, we must admit, they ruined it for other businesses in terms of raising customer expectations, particularly when it comes to the last mile. Amazon Prime. Next day. Same day. Drones. Amazon does it all, and other shipping providers have had to meet those standards to stay competitive. AxleHire, a […]
Forecasting Frenzy: Inside the Strategies Retailers Are Using to Predict Holiday Trends in 2023
Holiday forecasting is presenting a challenge for retailers in 2023, with multiple layers of economic uncertainty. After years of supply chain woes and logistics challenges, followed by a 2022 holiday season marked by the effects of inflation, retailers are looking at the 2023 holidays as an intricate puzzle. Behind the scenes, many retail executives say […]
It’s Time to Plan for Data Signal Sustainability
If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. The simple fact is that change is the only constant in today’s digital landscape; if you’re […]
Commentary
LBMA: Target and Safeway Use Google Pay for Location-Based Promotions
In this episode of Location Weekly, the Location-Based Marketing Association covers TikTok partnering with Nielsen for geo-targeted campaigns with the aim of helping SMBs, Target and Safeway using Google Pay for location-based promotions, Petco using facial recognition tech to reunite lost pets with owners, and a KLM billboard that listens for flu symptoms.
Delivering an Online Retail Experience with In-Store Shopping’s Perks
As the future of retail customer experience takes shape, it will become more important for brands to re-create the in-store experience online. But how?
Commerce Content: A New Way to Connect with Customers Online
Most millennial consumers, the generation with the most spending power, grew up shopping by researching a product before purchasing. Nine out of 10 consumers consult reviews before making a purchase, and 56% say they consult at least four reviews before making a purchase. This portends a different way to reach consumers and convert.
Latest Posts
Doubling Down on GMB: Local Search in 2021
For marketers who have found ways to use the latest tools and features being offered by Google and other search partners, 2021 is poised to become a period of high growth. With Google’s spate of new local marketing features launched in 2020, and predictions that additional changes are on the horizon in 2021, Adthena VP of Marketing Ashley Fletcher says the role that GMB plays in the larger local search space is expanding.
Contactless Pay Is the Next Big Pivot in Retail CX
Remember when Amazon launched Prime? The entire retail customer experience (CX) changed overnight — for everyone. The bookseller-turned-everything-seller suddenly offered low prices and fast and free delivery, leading traditional retailers to pivot drastically to keep up with their mega-competitor.
But sometimes, unexpected CX overhauls are a good thing — especially when competitors have to pivot, too.
5 Predictions for Mobile in 2021
Emerging mobile commerce data shows retail’s future hinges on our phones. While our industry was well aware of this trend before the pandemic, the acceleration stats are striking.
How SMBs Capitalize on Customer Data
Small businesses have had to squeeze every bit of value out of their operations in the past year and are quickly realizing the importance of knowing their customers. Luckily, collecting and taking action on data doesn’t have to mean learning an entirely new skill set.
Rather, it can be as simple as using the information that you already have, or could easily access, to improve the things that you’re already doing.
5 Mobile Ordering Platforms for Independent Coffee Shops
For those independent businesses that made the leap to order-ahead tech, the financial rewards in 2020 were significant. According to data from Odeko, coffee shops using order-ahead marketplaces prior to Covid-19 saw a net increase in customers with little-to-no drop-off in existing customers this year.
We review the top mobile ordering platforms for coffeeshops.
Email Security for Small Businesses
A secure company email account is just as important for small and medium-sized businesses as it is for large enterprises. More often than not, it’s email-based breaches at Fortune 500 companies making the news, but SMBs are targeted by email threats just as often, if not more.
Street Fight’s January Theme: Turning the Page
During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?
2021 Holds a Bright Future for Advertising. Yes, Really
While 2021 holds a lot of uncertainty when it comes to the pandemic, there are absolutely things that marketers and publishers can and should plan for. That entails making identity, data quality, and privacy a key part of their strategy for the year.
New Ad Targeting Group: Cannabis Consumers
According to a new commissioned study conducted by Forrester Consulting among marketing leaders in the US, most brands (>75%) are already interested in cannabis consumer data to better understand and reach new and existing customers.
They recognize that sustainable, long-term growth requires keeping pace with their customers’ interests, like cannabis, as they evolve over time. They also see the value of this massive audience that possesses ideal attributes for campaign activation up and down the funnel.
Location-Based Marketing Association’s 2021 Predictions
In this episode of Location Weekly, the Location-Based Marketing Association reflects on the year that was and speculates on the year ahead. Check out their predictions for 2021 on the latest episode.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem