Contactless Pay Is the Next Big Pivot in Retail CX

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Remember when Amazon launched Prime? The entire retail customer experience (CX) changed overnight — for everyone. The bookseller-turned-everything-seller suddenly offered low prices and fast and free delivery, leading traditional retailers to pivot drastically to keep up with their mega-competitor.  

But sometimes, unexpected CX overhauls are a good thing — especially when competitors have to pivot, too.