News and Analysis
More NFL Advertisers Are Running Split-Screen Ads — Here’s Why
As the kickoff for a highly-anticipated NFL season draws closer and teams gear up for action on the field, advertisers are looking at making their own big plays. The 2023/2024 NFL season is poised to be an advertising gold rush, with new digital advertising innovations enabling unprecedented consumer engagement, tracking, and monetization opportunities for brands. […]
Introducing BatBox. After Eatertainment Comes Sportstainment
We recently sat down with Craig Winning, Managing Director, Batbox. Formerly involved in eatertainment brands Punch Bowl Social and TOCA Social, he sees an exciting new augmented reality-powered and simulated playfuture for the category. He calls it Sportstainment. We’ve already seen sports like pickleball and golf in combination with finer dining throughout the U.S. Now, baseball […]
Back-to-School Shopping Data Is In — Are Retail Marketers Ready to Pivot?
As the summer days begin to wane, parents across the nation are gearing up for the annual back-to-school shopping frenzy. A recent data analysis conducted by Lotame, a global technology company that provides data enrichment solutions for enterprises, sheds light on the spending patterns of parents during this bustling season — offering valuable insights for […]
Commentary
LBMA: Gimbal Launches Pick-Up Solutions for Brands without Apps
In this episode of Location Weekly, the Location-Based Marketing Association covers the WNBA teaming up with Twitter on a digital hoodie, Gimbal launching pick-up solutions for brands without an app, Kroger testing drone delivery, and IKEA and Pinterest teaming-up on “Renocations.”
Direct Mail in the 21st Century: Traditional Marketing Meets Digital
Direct mail marketing has evolved significantly with advancements in technology, enabling marketers to better segment and target consumers while continuously optimizing campaigns through data-driven insights. Postcard mailings can transcend the “print media” label and hold the same targeting and attribution standards as “digital media.”
How to Take Advantage of Changing Consumer Shopping Patterns
With this in mind, retailers across all industries are investing in technologies to simplify or enhance the customer experience, ensuring the pathway to purchase is intuitive and fast. With a variety of options (and opportunities) to consider when it comes to driving e-commerce and digital engagement, what should small businesses prioritize throughout 2021 as we anticipate entering a post-Covid marketplace?
Latest Posts
3 Big Tech Predictions for 2021
Welcome to 2021: another year where everything will change faster than ever. Speed will define the year, as it did in 2020. Consumer behavior is rapidly shifting, and the big tech firms that define the e-commerce landscape are becoming more agile as a result. Amazon, Apple, Facebook, and Google aren’t going to slow down even […]
Verizon and UPS Team Up on Drone Delivery
The Location-Based Marketing Association covers Circle Graphics and POP trackers for OOH proof of posting as well as Verizon & UPS teaming up on drone delivery.
Third-Party Data Remains Even as Cookies Deprecate
Third-party cookies are crumbling, but third-party data may be on the rise. Lotame, a data enrichment platform, manages what it calls the “world’s largest second- and third-party data marketplace.” This gives the company among ad tech’s best views into how companies are deploying data and what they’re buying. Lotame found that third-party data sales skyrocketed […]
Predictions Roundup: Organic Search and Cookie Deprecation
Experts assess changes to local search and location marketing in the wake of Google search updates, privacy changes, and cookie depreciation.
Digital Advertising’s Big Moves in 2021
2020 was a challenging year for digital advertising, and there’s no reason to think 2021 won’t be as well. The industry is facing several issues, including privacy and cookies, ad tech dominance and ad fraud. And they’re all coming to a head now. With that in mind, here are five big moves I anticipate this […]
5 Digital Transformation Steps for Retailers in 2021
Retailers need to prioritize digital transformation. They should focus on omnichannel acceleration, inventory transparency, and customer communication.
Brick-and-Mortars Pivot to Logistics, Entertainment
Brick-and-mortar retailers are using storefronts as warehouses, logistics hubs, and entertainment venues in the wake of Covid-19 disruption.
Google’s Ads Data Hub Should Be on Every Marketer’s Radar
Ads Data Hub incorporates privacy by design and is first-party data-driven, which is crucial in today’s environment. It is built on a future-proof cloud architecture, meaning as technology continues to evolve, ADH will stay relevant. With all of its capabilities, ADH should be on every marketer’s radar.
After E-Commerce Gains, Retailers Struggle with Return Logistics
$70.5 billion worth of holiday purchases this year are expected to be returned, and 400 million square feet of additional warehouse space could be needed just to process those returns. For retailers already facing a deluge of products coming back into their warehouses, it could already be too late.
Brick-and-Mortar in a Post-Covid World
After months of shopping primarily online, and taking advantage of services like same-day deliveries and curbside pickups, can shoppers be persuaded to come back into physical stores?
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem