News and Analysis
Rowan: The Innovative Brand Piercing a Market Need
Piercings (ear, nose, tongue, and other unmentionable body parts) have existed for centuries. In fact, some of the earliest evidence of body piercing dates back 5300 years! You can be pretty sure that when the mummy had their ears pierced, the conditions were less-than-sterile. Ear- and body-piercing studios are commonplace these days, as body modification […]
Seedtag Analysis: Parents More Focused on Children’s Health for Back-to-School
As Managing Director, U.S., for Seedtag, Brian Danzis must be keenly aware of trends and changes in all aspects of digital and linear media to drive growth for the company’s clients, which have included Applebee’s, Gillette, JetBlue, and the NBA. For the past several weeks, he’s been focused on the back-to-school shopping season and how […]
What Can We Learn from Subway’s Battered Online Reputation?
The biggest story to come out of the Nation’s Restaurant News’ Top 500 rankings in 2023 wasn’t who was on top, but that Subway reputation issues had tumbled it to the bottom. After decades of expansion that led to Subway becoming the world’s largest fast food chain in terms of locations by the early 2000s, […]
Commentary
No Cookies, No Problem: Harnessing the Power of Multi-Dimensional First-Party Data
While many have said that the deprecation of third-party cookies and tracking mechanisms will have a negative impact on personalized marketing, the fact is that this has finally opened the door to a much more effective approach: making full use of the richness of available first-party data.
Subscription-Based Pricing: Advantages for Businesses and Customers
The question is: Will a subscription-based pricing strategy be beneficial for your business, or do you risk scaring off clients this way?
We’ll explore the benefits of subscription-based pricing for companies and their customers and when you should consider this structure.
Expert Roundup: How Are Mobile Payments Transforming? Part II
To define the current state and future trajectory of mobile payments, we’ve rounded up top industry voices and thought leaders from Kabbage, Fivestars, and Marqeta.
Latest Posts
How to Create Video Ads for Local Businesses
Want to create an engaging video ad to promote your local business? Read on to get tips on creating a video ad that will get you more clicks and conversions.
Brands Shift OOH Ad Strategy on Super Bowl Sunday
Brands will use this unusual Super Bowl to give their 2021 OOH ad strategy a test run. But they’ll also face challenges unprecedented for Super Bowl marketers.
DISQO’s Case for Panel Data as the Post-Cookie Solution
Audience insights firm DISQO thinks it has the solution that will fill the data holes the deprecation of third-party cookies will cause: panel data.
New App, AllCart, Tackles Grocery Shopping in a Post-Pandemic World
Supermarkets look a lot different in 2021 than 2020, and the changes have everything to do with the pandemic. AllCart, a new app for nearby grocery deals that launched just this week, believes it can help consumers make sense of the madness.
How Privacy Will Change Digital Marketing This Year
The marketing industry finds itself facing the most significant disruption since the inception of digital: privacy changes, especially the end of third-party cookies. Google Chrome is inching closer to Deprecation Day for the third-party cookie, and though we still don’t know exactly when that is, the digital marketing industry is preparing to pivot in fundamental […]
Google’s FLoCs: “Advertisers and Publishers Are Right to Be Wary”
Google’s FLoCs is supposed to boost privacy in ad targeting. But the actual efficacy of the program and Google’s habit of boosting itself are fueling concerns.
Youth League Marketing Is a Bigger Opportunity than the Super Bowl
Few brands take advantage of the lucrative, more accessible sports marketing opportunities available at local youth leagues. These can make a big impact.
Demand Science Acquires Email Marketing Automation Startup Tidings
The B2B buyer intelligence platform Demand Science is acquiring the email marketing automation startup Tidings for an undisclosed sum. Tidings founder David Mihm will join Demand Science as VP, head of product, as part of the deal. Mihm, a Street Fight contributor, previously founded and sold GetListed.org to Moz in 2012. He is among the […]
Street Fight’s February Theme: Disrupting Retail
We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.
What is Federated Learning of Cohorts (FLoCs)?
Federated Learning of Cohorts is a method Google has devised to track Internet users’ interests and serve them ads relevant to those interests. The method aims to be attentive to privacy by grouping thousands of users into these interest-based cohorts. Therefore, the thinking goes, users still see ads relevant to them, but ads less finely […]
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem