News and Analysis
tvScientific CEO: Netflix Could Learn from Google+ and Facebook
Netflix’s Q3 earnings are in, along with a rise in subscribers since July, price hikes for all types of them, and a jump in share price. Now, it remains to be seen whether the streaming service can scale its ad-supported ambitions. Jason Fairchild, co-founder and CEO of tvScientific, thinks the company still has work to do […]
Digital Disinformation Reaches a Fever Pitch, Social Media Execs Weigh In
Less than a week has passed since Meta and TikTok were ordered by the European Commission to provide details on the steps each company has taken to prevent the spread of misinformation during the Israel-Hamas conflict, and rather than simmering down, the debate over disinformation on social media is only getting hotter. X—the platform formerly […]
OAAA CEO Anna Bager on the Pace of OOH Innovation
Advertising Week 2023 in New York, and one of the sessions held on Oct. 17 focused on the advantages and the challenges involved in OOH (out-of-home) advertising. “What Keeps You Up at Night? A Wake-Up Call for Brands Facing Fraud and Fatigue,” (available on replay) saw Anna Bager, President and CEO of the OAAA (Out […]
Commentary
The Next Era of Data Intelligence: Privacy by Design
While people seem to be increasingly aware of the problem posed by surveillance-based advertising, the demand for customized experiences has not decreased. But how are brands supposed to get to know their consumers and create customized experiences without access to data?
Expert Roundup: Data-Driven Advertising’s New Playbook
Experts from StitcherAds, AdColony, VRTCAL, ENGINE, and Placements.io weigh in on the future of data-driven advertising as privacy changes accrue. In particular, the crew discusses the resurgence of contextual ads and the intersection between privacy and antitrust issues.
LBMA: Sam’s Club Tests Scan and Ship Feature in Stores
In this episode of Location Weekly, the Location-Based Marketing Association covers Brookfield Properties partnering with ARIA Network for AR air rights activations, Adtech Realworld lauching QDOOH to make buying billboards easy for local brands, Sams’s Club testing a “scan & ship” feature for in-store shopping, and Coty getting Covid-friendly with perfume sampling.
Latest Posts
Educating Advertisers on Streaming TV: Tips for 2H Planning
With explosive growth, there always comes a bit of a learning curve. Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV, explains how the pandemic accelerated streaming TV market growth and what advertisers should be aware of as we approach 2H planning.
MOLOCO Leverages Machine Learning for Ad Creative
When Dynamic Creative launches this morning, MOLOCO will become one of the first players in the industry to apply algorithms to creative, not just to make creative design and production easier, but also for more efficient production of ads across the programmatic ecosystem.
Vungle Acquires Influencer Marketing Platform JetFuel
Just this morning, the mobile performance marketing platform Vungle announced its acquisition of JetFuel, an influencer marketing platform headquartered in San Francisco. JetFuel’s platform provides app developers and other advertisers with a way to scale marketing campaigns across an expansive network of verified influencers, with a combined reach of more than 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views.
How Diverse Content Production Helps You Become A Thought Leader
Blog posts are great, but they’re not the only thought leadership format. Videos and other media can expand your reach and boost your reputation.
What Colorado’s Privacy Act Could Mean for Brands
Colorado’s privacy regulations are just the latest in a string of privacy rights laws in the United States and Europe designed to protect consumers’ online data and the way digital information is shared. While the CPA is similar to Virginia’s Consumer Data Protection Act and the California Consumer Privacy Act, it also differs in some key ways that will have a major impact on businesses and brand marketers more specifically.
What Apple’s New Privacy Features Mean for Brand Marketers
With the biggest news from Apple pertaining to push notifications, email, IP addresses, and Apple Wallet, it is a critical time for marketers to reassess their strategies and get even smarter about how, when, and where they connect with customers. To state the obvious, more user-centric controls mean more opportunities for customers to shut down communications from brands who aren’t meeting their needs.
LBMA: Amazon Prepares to Launch a Publisher ID
In this episode of Location Weekly, the Location-Based Marketing Association covers the arrival of PayPal QR Codes at Munich Airport, Amazon getting ready to launch its own publisher ID, a digital signage portal bridging Lithuania and Poland, and GroundTruth rolling out geo-contextual targeting on OTT/CTV.
Mapping Innovations Accelerate for the Post-Covid Era
The latest mapping innovations can be summed up in the announcements coming out of the last three major developer conferences. As we’re in the midst of developer conference season, this includes Google I/O, Snap’s Partner Summit, and Apple’s flagship WWDC. Let’s tackle those one at a time.
Brands Turn to Zero-Party Data Amid Privacy Restrictions
Tighter privacy restrictions are leading brand marketers to consider data collection opportunities they may have overlooked in the past, including some zero-party data collection methods that involve partnerships with subscription box companies and legacy media publishers. Unlike first-party data, which involves a company collecting insights about a customer or user, zero-party data is information that the customer or user proactively hands over to the brand.
SMBs Scramble to Capitalize on an Early Amazon Prime Day
Small and mid-size businesses saw record-breaking sales during Amazon’s Prime Day in 2020, with an increase of nearly 60% year-over-year. But with so much of the retail space currently in transition and an early Prime Day on the horizon, SMBs are scrambling to ensure they can take advantage of the corporate holiday this year.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem