News and Analysis
Adomni, TikTok, and Screen Power
Jonathan Gudai is the co-founder and CEO of Adomni, which has developed a state-of-the-art platform that enables digital marketers at brands and agencies to make smarter and faster media buys on screens in the real world. Adomni has connected 37 screen types ranging from large format digital billboards to digital screens in retail locations, gyms, bars/restaurants, and more. […]
Enhancing Customer Engagement: Vericast and MessageGears Collaborate
Vericast NXTDRIVE and MessageGears have strategically collaborated to redefine customer engagement, promising a seamless solution that delivers scalability, speed, and efficiency. Set to launch early next year, NXTDRIVE represents a customer data marketing platform (CDMP) designed to elevate brand communications through personalized messaging across various channels, including email, short message service (SMS), and push notifications. […]
Sheeva.ai and Visa To Enable In-Vehicle Payments
Visa has joined the in-vehicle payment revolution. The brand’s heritage is in plastic credit cards, but for quite some time, it’s been a sophisticated global digital-payments platform. Its Visa Acceptance Solutions division has entered a partnership with Sheeva.ai, which enables digital payments using network tokens activated from the dashboards inside vehicles. “Network tokens are the […]
Commentary
LBMA: Smart Shopping Carts and DOOH Measurement
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore’s Cellarbration using government digital IDs to verify alcohol purchases from vending machines.
How to Strike a Balance Between Personalization and Privacy in Marketing
So, how does one strike the perfect balance between personalization and privacy in terms of marketing? On the path to personalization, there are a couple of key things that businesses should focus on.
Google Local Search Trends II: Verticalization
This is the second in a series of four articles covering the themes behind many of Google’s recent local search feature releases and interface updates. In the first installment, I discussed Google’s increasingly personalized or customized search results, marked by content pulled from GMB profiles, the business website, and Google users, and matched to specific queries so that each SERP is unique. In this second installment, I’ll be talking too about interfaces that differ according to what you’re searching for, but in this case the differences are verticalized.
Latest Posts
Ad Tech Isn’t Dying amid Privacy Changes. It’s Transforming
The types of adtech companies receiving funding will shift. Winning the post-cookie identity race offers an enticing multibillion-dollar opportunity. Anxiety is high among publishers and tech firms around profound change happening quickly. But companies have been preparing for this day for years, and have devoted extensive time, research, and resources to developing next-gen solutions.
Expert Roundup: The New Data Arms Race
A new privacy era is changing the rules of data-driven business. Below, leaders in digital marketing expound on those changes and on what the future of business, especially in digital advertising, will look like.
LBMA: Disney Launches Genie Service
In this episode of Location Weekly, the Location-Based Marketing Association covers Disney launching their Genie service, GroundTruth partnering with No Kid Hungry, Barilla helping the blind make pasta, and United Airlines teaming up with Walmart and Albertsons on Covid testing.
Survey: Interactive Video is the Future
Of course, we might approach a survey by an interactive video platform about the love for interactive video with some caution. But there are other signs that interactive video is the future of online customer engagement, increasingly taking over both online ads and shopping experiences.
Google Local Search Trends I: Personalization
Though it’s not always easy to find the common threads in Google’s complex evolution of the local search consumer experience, some themes do stand out, such as the drive toward increasingly personalized search results, which I’ll be covering in this initial entry in the series. Fortunately for marketers, personalization, along with the other themes I’ll cover, offers numerous opportunities to outpace the competition and convert more searchers into buyers. A better understanding of these emerging trends will help marketers prioritize their efforts.
Concrete Steps to Prepare for a Cookieless Future
The biggest change for digital marketers who’ve grown comfortable with cookies is realizing that the future may not be near as turnkey and automated as it is now. Executing campaigns without cookies will require more hands-on strategizing and monitoring of campaigns, and it will force marketers to be proactive when it comes to culling third-party data providers and ad-tech partners that rely too heavily on cookies for their data and analytics.
Leadferno Launches to Power the Front End of Five-Star Customer Experiences
When Aaron Weiche, CEO and co-founder of Leadferno, started his previous company GatherUp, the goal was to help businesses organize data on customer experiences and boost their reputations. Now, Weiche is onto his next venture, which aims to set up the communications infrastructure that will help businesses kick off those five-star customer experiences.
Local Newsletters Are Good for Covid Information — And Marketing
Publishers are taking advantage of localized media to disseminate Covid information. Those same geo-targeted messages can provide effective audiences for marketers, says Kerel Cooper, CMO at email marketing platform LiveIntent. He elaborated on that view in a Q&A with Street Fight.
Innovation Brief: Facebook, Zoom & Delivery Robots
On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s latest ad reforms, Zoom’s ‘Focus Mode,’ and delivery robots going to college.
Why Social Data is More Valuable than Ever
Sav Khetan, Head of Product Strategy at Tealium, checked in with Street Fight to discuss why the data on social platforms is more valuable than ever, how advertisers can navigate privacy changes, and how customer data platforms can help.
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