News and Analysis
BOOM: PERi-PERi
Although burgers and pizza remain mainstays of the multi-location (MULO) ecosystem and the fast food chicken market is estimated at more than $59B, new cuisines and variations are coming to the fast casual world. Nando’s PERi-PERi chicken is now a popular alternative. The first Nando’s PERi-PERi opened its doors in 1987 in Johannesburg, South Africa, […]
Broadsign Enters Partnership with Zitcha
Broadsign, a SaaS digital marketing platform, works with retailers globally to plan and deliver content across in-store display screens, including for stores like Auchan, Ahold Delhaize, Coles, and Woolworths. Now, it’s taking its capabilities a step further by entering into a partnership with Zitcha By partnering with Zitcha, a retail media platform, Broadsign will help […]
The Gift of Attention: Mobile Gaming Influence on Holiday Advertising
If advertisers looked inside their ad budget stockings this holiday season, they’d find that Santa left a prime opportunity to capture the attention of their target audiences through mobile gaming. US consumers spend more daily time on mobile games (28 minutes) than any major social network. Overall, people spend about 11% of their mobile time […]
Commentary
New Year, Same Challenge: Content is the Key to Another Digital Holiday Season for Retailers
With the Delta variant bringing a second unwelcome wave of apprehension and disruption, the vision we all looked forward to a year ago — the return to a normal holiday season — is dissipating before our eyes. Online shopping will be the main go-to again this time around, with businesses and consumers facing many familiar, and a few unfamiliar, factors this year.
Privacy versus Paid Content: What Are We Willing to Sacrifice?
To the naked eye, technologies and laws allowing consumers more control are absolutely and unequivocally good. Who would oppose privacy protection laws and self-imposed regulations apart from those who are exploiting the lack of privacy, right? But what is the end goal we are trying to achieve, and what is the price we are “paying” in the process?
Snap Scan Shines New Light on the Company’s Local Discovery Ambitions
Snapchat’s ambition to become a socially fueled local discovery engine recently got a boost with Snap Scan, a visual search tool that makes the world searchable and shoppable. Connecting dots over several years, Snap’s geo-local efforts include Geofilters, Snap Map, Local Place Promote, and Local Lenses.
Latest Posts
GoDaddy’s Marketing Planner Helps SMBs Prepare for Holidays
The holidays are still months away, but GoDaddy is betting that more small and mid-size businesses will be taking a proactive approach and starting their seasonal marketing campaigns earlier this year than in the past. The company recently launched a new marketing planner designed to make it easier for businesses to keep track of holidays and promotional opportunities.
Hey, Siri! 7 Copywriting Techniques To Optimize for Voice Search
There are almost 40 million voice-first devices in homes across the US. That’s a whole lot of families asking Siri, Cortana, and Google questions. We’ve broken down a list of seven copywriting techniques to optimize your content and/or copywriting for voice search.
A Vertical-by-Vertical Look at the Digital Ad Revenue Rally of 2021
Much of the post-Covid digital ad recovery can be attributed to a general shift from the physical to the digital world as a result of global shutdowns. The continued success, however, is a bit more nuanced. Let’s take a vertical-by-vertical look at digital ad spend trends.
LBMA: Talon and MadHive Link DOOH and OTT audiences
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore’s Cellarbration using government digital IDs to verify alcohol purchases from vending machines.
Contextual Advertising Is Not Replacing Behavioral Ads. It’s Enhancing Them
Advanced Contextual does not see contextual ads as at odds with behavioral. Rather, the company wants to add a layer of contextual intelligence to the open exchange, guiding all advertising going forward.
The Great Re-Opening Calls for a Great Re-Think of Your Media Mix
Brands can re-plan their media mix and use intelligent out-of-home to deliver on the same goals that they used CTV, and frankly all digital for: brand awareness, engagement, and response. Here are some tips for marketers rethinking their media plans amid the return to the great outdoors.
Killi Rebrands as Reklaim to Increase Data Transparency for Consumers
Three years after its debut, the consumer data startup Killi is relaunching under a new name — Reklaim. The name reflects the company’s mission to help consumers reclaim control of their data, and it comes at a time of rapidly expanding demand for privacy-compliant data.
Retailers Use AI to Mine Social Data for Back-to-School Trends
Students across the country are returning to the classroom this month — some for the first time in more than a year. While early indications show strong late-summer back-to-school sales, retailers aren’t leaving anything up to chance. Widespread confusion around health policies, safety protocols, and required supplies that can vary by school are leading retailers to rely on social media and artificial intelligence to collect information on emerging themes and trends.
G2 Brings Yelp’s Peer Advice Model to Software Reviews
G2 is a software marketplace that publishes reviews from actual software users, rather than relying on industry analysis. The company recently raised $157 million in Series D funding from investors including Hubspot Ventures, Salesforce Investors, and LinkedIn.
Redesigning Your Sales Organization in a Post-Covid World
With in-person interactions effectively out of bounds during the peak period of the pandemic, sales teams were forced to redesign on the fly. Remote sales technologies that enabled virtual control over historically manual elements in the sales process became essential.
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