News and Analysis
The ‘Last Mile’ Looms Large as Q4 approaches
As much as everyone loves Amazon, we must admit, they ruined it for other businesses in terms of raising customer expectations, particularly when it comes to the last mile. Amazon Prime. Next day. Same day. Drones. Amazon does it all, and other shipping providers have had to meet those standards to stay competitive. AxleHire, a […]
Forecasting Frenzy: Inside the Strategies Retailers Are Using to Predict Holiday Trends in 2023
Holiday forecasting is presenting a challenge for retailers in 2023, with multiple layers of economic uncertainty. After years of supply chain woes and logistics challenges, followed by a 2022 holiday season marked by the effects of inflation, retailers are looking at the 2023 holidays as an intricate puzzle. Behind the scenes, many retail executives say […]
It’s Time to Plan for Data Signal Sustainability
If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. The simple fact is that change is the only constant in today’s digital landscape; if you’re […]
Commentary
The Data Balance: How to Deliver Privacy and Personalization
It’s possible for merchants to provide personalization alongside customer data privacy—in fact, it’s a must for businesses that want to retain customer trust and remain viable. In order to balance using data for personalization with respecting customers’ privacy, it’s important to first understand the current consumer data and privacy landscape.
What’s Driving Retailers to Implement Autonomous Checkout
Convenience stores have been the first frontier for autonomous checkout, with grocery to follow. While today, it’s still rare to find autonomous checkout in stores, I think that within two years, people will have at least one store in their neighborhood that offers the technology. And within five years, autonomous checkout will be common and preferred by the majority of shoppers. While Covid may have accelerated the shift, this technology is here to stay.
Latest Posts
How to Take Advantage of Changing Consumer Shopping Patterns
With this in mind, retailers across all industries are investing in technologies to simplify or enhance the customer experience, ensuring the pathway to purchase is intuitive and fast. With a variety of options (and opportunities) to consider when it comes to driving e-commerce and digital engagement, what should small businesses prioritize throughout 2021 as we anticipate entering a post-Covid marketplace?
LBMA: MomentFeed Unveils “Enhanced Local Photos”
In this episode of Location Weekly, the Location-Based Marketing Association covers P&G’s SK-II retail pop-up in China, Burger King partnering with Rovio’s Angry Birds, MomentFeed unveiling “enhanced local photos,” and Ford patenting a new system for billboard-to-car advertising. Also, Mark Michael, CEO of DevHub, visits the pod. DevHub just acquired Brickwork Software.
DevHub Acquires Brickwork Software to Expand Online-to-Offline Marketing Power
Brickwork will be operated by DevHub going forward, and the company’s software will become a product in DevHub’s lineup of solutions. DevHub CTO Daniel Rust believes that Brickwork’s software will make DevHub’s current offerings to local marketing brands even stronger by enabling new online-to-store conversion actions, such as appointment booking and event RSVP.
Why Contextual AI is No Longer Advertising’s Best-Kept Secret
AI leverages and analyzes data to take action toward the best possible outcome. However, contextual AI takes this one step further. It leverages the power of machine learning to provide human-like understanding of content. For brands, this means that they can serve relevant ads without the need for cookies or third-party data. Contextual advertising allows brands to engage with consumers within their universe of interest while protecting brand safety at the highest level.
What Is Person-Based Advertising?
Account-based marketing promised to take marketing to a new level of granularity. Instead of targeting entire companies, marketers would be able to connect with the specific accounts within enterprises that could lead to conversions.
But Influ2 reckons that ABM doesn’t offer B2B marketers enough granularity. As a result, it is pioneering person-based advertising in the B2B space, bringing the personalization of consumer marketing to the B2B setting.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation