News and Analysis
Digital Disinformation Reaches a Fever Pitch, Social Media Execs Weigh In
Less than a week has passed since Meta and TikTok were ordered by the European Commission to provide details on the steps each company has taken to prevent the spread of misinformation during the Israel-Hamas conflict, and rather than simmering down, the debate over disinformation on social media is only getting hotter. X—the platform formerly […]
OAAA CEO Anna Bager on the Pace of OOH Innovation
Advertising Week 2023 in New York, and one of the sessions held on Oct. 17 focused on the advantages and the challenges involved in OOH (out-of-home) advertising. “What Keeps You Up at Night? A Wake-Up Call for Brands Facing Fraud and Fatigue,” (available on replay) saw Anna Bager, President and CEO of the OAAA (Out […]
Product to MULO Brand? An Interview with Melissa Tavss
Boozy ice cream? Cheers! Say no more! Melissa Tavss is the Founder and CEO of Tipsy Scoop, liquor-infused ice cream. She is taking her popular product on the road into her branded brick-and-mortar multi-location (MULO) stores. We recently sat down with her to discuss her journey from founder to franchisor. How and when did you get the […]
Commentary
Ad Tech Isn’t Dying amid Privacy Changes. It’s Transforming
The types of adtech companies receiving funding will shift. Winning the post-cookie identity race offers an enticing multibillion-dollar opportunity. Anxiety is high among publishers and tech firms around profound change happening quickly. But companies have been preparing for this day for years, and have devoted extensive time, research, and resources to developing next-gen solutions.
Latest Posts
A Privacy-First Approach to Personalization
As privacy laws continue to gain global traction, now is the time for marketers and brands to revamp their data practices and put the “person” back into personalization. To regain consumer trust, today’s brands need to embrace a privacy-first mindset and adopt transparent data collection practices.
Retailers Implement Hybrid Shopping Experiences to Adapt to Covid Disruption
The so-called “buy and return loop” that stores faced during the height of the pandemic is back, and it’s a major burden for fashion retailers across the country. According to Britt Mills, senior director of customer experience at the digital consultancy Mobiquity, more shoppers are being forced to skip the dressing room due to in-store safety protocols, and since they can’t try on items, that leads to a higher likelihood of returns.
3 Benefits of Scenario-Based Innovation
Scenario-based innovation takes mega trends and industry-specific trends and translates them into future scenarios. These scenarios define future states – for example, over the next five to eight years – to identify potential long-term ideas. Those ideas are then typically used to create a concrete business model and a tangible action plan.
Why Content Is Replacing Clicks as the Cornerstone of Digital Marketing
While the click-oriented advertising model is not going away and has its place, it is becoming more complicated with the influx of privacy changes that make targeting and measurement harder. As a result, VRTCAL Founder and President Todd Wooten makes the argument that content is king again.
LBMA: Walmart Licenses Delivery Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Digital Envoy acquiring X-Mode, Walmart making its delivery tech available to other retailers, IZEA and Place IQ partnering on influencer marketing campaigns, and TikTok using OOH to help unsigned artists.
Back to School 2021: Supply Chain Shortages and High Demand
Preparing for back-to-school shopping this year, retailers faced a tremendous challenge: anticipating consumer needs at a time when Covid case numbers are shifting month to month and the conditions of in-person learning remain unclear. Add supply chain squeezes and rising consumer expectations, and BTS, which is supposed to be among many retailers’ best seasonal events, risks proving disastrous.
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