News and Analysis
5 Consumer-Permissioned Data Platforms to Watch
The concept of data privacy has taken center stage in 2023. As consumers grow more aware of the value of their personal information — and the potential risks associated with its misuse — a new paradigm that places power back into the hands of individuals is beginning to emerge. Consumer-permissioned data platforms are at the […]
Generative AI is Revolutionizing SMB Marketing, But Creating New Data Privacy Challenges
The AI revolution has just begun, and small business owners are already reaping the rewards. Ninety-one percent of SMBs currently using AI say the technology has made their businesses more successful, but Scorpion Chief Data Scientist Matt Bentley believes the greatest benefit to generative AI is below the surface, and not yet realized by many […]
LOMA Wants to Fund Hyperlocal Marketing
Alex Nocifera is the founder and CEO of LOMA, which launched in market this past July. Backed by top Los Angeles-based venture funds, Wavemaker, Slauson, and Impulsum, LOMA stands for “local marketing” and is an always-on, data-driven platform that has raised more than $2 million in a pre-seed venture-capital round. LOMA’s equity dollars help businesses […]
Commentary
3 Benefits of Scenario-Based Innovation
Scenario-based innovation takes mega trends and industry-specific trends and translates them into future scenarios. These scenarios define future states – for example, over the next five to eight years – to identify potential long-term ideas. Those ideas are then typically used to create a concrete business model and a tangible action plan.
LBMA: Walmart Licenses Delivery Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Digital Envoy acquiring X-Mode, Walmart making its delivery tech available to other retailers, IZEA and Place IQ partnering on influencer marketing campaigns, and TikTok using OOH to help unsigned artists.
Latest Posts
Is Amazon Primed for the Data Privacy Era?
In a world that favors first-party networks — especially those with ample web traffic outside of iOS apps — it doesn’t get much bigger than Amazon. The question is if the e-commerce giant can attract advertisers en masse with the reach of its ad network plus the unfettered targeting and first-party contextual relevance of the world’s largest online store.
LBMA: Moving Walls Ties OOH to Local, Targeted Offers
In this episode of Location Weekly, the Location-Based Marketing Association covers Hallmark printing custom messages in cards and mailing them out, Moving Walls tying OOH to local targeted offers, Nexyad and HERE teaming up for next-gen vehicle safety service, and U-Blox launching its PointPerfect location service.
More Brands Are Rewarding Customers with Digital Currency. Here’s Why
Permission.io CEO Charlie Silver sees blockchain technology as one of the best mechanisms for issuing digital rewards in the form of cryptocurrency, and he says the ability to issue a desirable reward is essential for those brands that want to succeed in the next era of permission-based digital advertising.
5 Startups Offering Blockchain for Loyalty Programs
In a nod to just how mainstream blockchain technology and cryptocurrencies like Bitcoin and Dogecoin have become, 44% of people now say they’d like to receive loyalty rewards in the form of digital assets. By offering digital currencies as an alternative to cash-back rewards, retailers are helping their programs stand out and bringing curious shoppers back into their stores.
With Fresh Funding, dataPlor Expands to Map the World
dataPlor was founded in 2016 with a mission to map the businesses of the developing world. But before it could extend its reach across oceans, the company focused for years on just one country, Mexico. Now, with the help of expanded seed funding it announced just this morning, the startup is taking a technology-first approach to enrich its database, map vast territories, and accelerate growth.
Anti-Surveillance Group Claims Privacy and Antitrust Are Intertwined Issues
Two of the major policy complaints to arise about the technology sector over the past few years have been that advertising platforms, most notably Google, Facebook, and Amazon, compromise user privacy and that a select few companies — the aforementioned names plus Microsoft and Apple — are so powerful that they prevent new innovators from competing. An open letter by privacy-oriented enterprises alleges that the two issues are intertwined.
Why Are Brands Struggling to Track Influencer Campaigns?
Without accurate ways to measure and monitor the success of influencer campaigns, most brand marketers are left sitting in the dark. And many of the metrics used to track the success of campaigns on traditional advertising channels don’t work with influencer marketing, where context is everything and the volume of brand mentions can be deceiving. The data company Sama thinks it has a solution.
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