News and Analysis
Retail Media Networks – Opportunity vs. Reality
Retail media networks have grown in popularity amid the growing emphasis on ROI across today’s complex consumer purchase journeys and recent restrictions on third-party cookie usage. Many advertisers are eager to take advantage of retail media’s unique targeting opportunities. These include a blend of online and offline data gleaned from retailers themselves and available within […]
Retailers Revolutionize Store Location Selection with Geospatial Intelligence
It’s a tale as old as time. A retailer picks a storefront, leases a building, and renovates a space — only to discover that the location itself is a dud. Maybe there isn’t enough foot traffic, or parking is too difficult. Or maybe shoppers in the neighborhood just aren’t interested in buying whatever products the […]
StoreConnect, a Trailblazing Force in E-commerce, Raises $9 Million
E-commerce has come into focus as a critical solution — sometimes the only solution — for small and mid-size businesses that want to sell outside their physical stores and collect insights into consumer behavior. Given the important role that online sales now play in local commerce, it’s no surprise that firms focused on the e-commerce […]
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LBMA: OneNav Raises $21 Million
In this episode of Location Weekly, the Location-Based Marketing Association covers Buffalo’s Olmstead Park using AR to bring history to life, Quan Media and AdQuick helping FreshDirect measure OOH ad performance, Kinetic and MyHome.ie teaming up on location-based real estate ads, and OneNav raising $21 million.
Street Fight’s July Theme: Data’s Next Era
This month, Street Fight’s monthly focus is data. Of course, this entails more coverage of the disruptions to the ecosystem surrounding privacy — how will companies understand and build experiences for consumers as tracking gets more complicated? But the theme also pertains to innovations in data management and analysis and new use cases for AI, among other topics.
4 Reasons Why Now is the Time to Double Down on Your Mobile App
If the current upheaval in the market signals anything, it is that the relationship you have with your customers must be cherished, cultivated, and mutually beneficial in order to be monetized effectively. As the user acquisition game becomes more challenging, businesses must invest in personalization and engagement in order to improve retention, activation, and conversion metrics. This means doubling down on your mobile app strategy and centering it on transparency, on-device targeting, and trust.
Contextual Ads Power Sophisticated Content Strategies in Privacy Era
As the advertising industry turns back toward contextual, marketers will find a much more advanced technology than the one they may equate with the term. The privacy-safe ad method isn’t just serving up sneaker ads anymore; it’s powering sophisticated, content-based brand campaigns across multiple channels and target audiences.
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Why TV Remains the Heartbeat of Local Connection