News and Analysis
Pre-gaming: MULO Brands at the Super Bowl
When Super Bowl LVIII kicks off in Las Vegas on February 11th, marketers will be on their couches and in the stands, eager to critique the advertising campaigns (and surrounding digital buzz). Just as CES is the “see and be seen” of technology brands (and the companies that use their products and services), the Super […]
AI Innovations Drive SymphonyAI’s 30% ARR Growth in Retail CPG
SymphonyAI witnessed remarkable growth and profitability in 2023, driven by it’s AI SaaS solutions in the retail and Consumer Packaged Goods (CPG) sectors. The company, known for its predictive and generative enterprise AI applications, reported a surge of over 30% in Annual Recurring Revenue (ARR) within the retail CPG vertical. This significant growth was fueled […]
Life Beyond the Storefront: Breakthrough Branding
What constitutes a brand these days? Some MULO (multi-location) brands are known for their shopping bags. We often see Ikea bags in use for moving or other heavy lifting. The iconic blue carry-alls are even available on Amazon. The concept of “bag as brand” has been around for a while. Grocery chain Fairway used to […]
Commentary
Holiday Insights: Mission-Driven Messaging and Customer-Driven Strategy
Each month, Street Fight sources experts insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on mission-driven messaging, customer-driven strategy, the blurred B2B-B2C divide, and consumer preferences.
Shoppability is the New Black
But like many Covid-driven trends, shoppable content has been accelerated by shifting circumstances. And now it’s on a collision course with the holiday season. This means that the companies that are positioned to capture that spend will reap the rewards this year. We’ve seen much jockeying in the ad tech world for this very reason.
LBMA: Old Spice Goes Wild with Snapchat at Walmart
In this episode of Location Weekly, the Location-Based Marketing Association covers Old Spice going wild with Snapchat at Walmart, Toronto’s Art Heist scavenger hunt, United Airlines using PayPal QR codes for in-flight payments, and Starfield Hanam shopping mall in Korea launching an interactive video wall campaign.
Latest Posts
Why Are So Many Chatbots Missing the Mark?
The use of chatbots for retail customer service has been on the rise for years. According to a report by Drift, use of chatbots as a brand communication channel increased by 92% between 2019 and 2020. Nearly one quarter of consumers used chatbots to communicate with a business last year. But how many of those interactions were positive, and how many customers left those interactions feeling like their issues were resolved?
How to Apply User Psychology to Web Design
Optimizing web design for user psychology starts with three basic principles — visual impact, choice engineering, and trust.
Don’t Wait For a Cookieless World: Here’s How to Act Now
While Google’s delay in killing third-party cookies may seem like a sign to call off the forces and take a break from the rush to find a cookieless alternative, the reality is quite the opposite. Businesses need to act now or risk being left behind. Businesses can prepare for a cookieless future by focusing on the key problems driving privacy changes and exploring contextual targeting as an alternative to behavioral tracking.
Advertising Tactics to Maximize 2021’s Holiday Shopping
With a nimble approach and adaptable strategies, marketers this year can keep up with shifting consumer behaviors and find opportunities for innovation throughout the 2021 holiday season. Aside from being prepared to pivot, there are a few campaign tactics that will help marketers make the most of this e-commerce-driven holiday season.
November Theme: Hybrid Holidays
Sometimes, a theme is so central to the conversation in martech, retail tech, location intelligence, and the other subject areas Street Fight covers that we double down on it, focusing on it for two months in a row. That is the case this November, when we will be concentrating on the hybrid holidays for a second consecutive month.
How Marketing Automation Can Boost Job Satisfaction and Remedy the Great Resignation
Fortunately, marketing automation technology can remove many of the repetitive tasks that can lead to employee burnout or dissatisfaction. Read on to learn how marketing automation can improve employee wellbeing by reducing the mundane tasks that impact job satisfaction, increasing the accuracy of campaigns, and allowing marketers to focus on high-level strategic and creative initiatives.
Innovation Brief: Amazon, Spotify & Local Delivery
Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Spotify eCommerce, smart local delivery and Amazon’s healthcare play.
Holiday Insights: Supply Chain Concerns and Mobile Communications
Each month, Street Fight sources experts insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on navigating supply chain concerns, taking advantage of mobile, and building trust with customers.
LBMA: PayPal’s Interest in Acquiring Pinterest
In this episode of Location Weekly, the Location-Based Marketing Association covers PayPal looking to acquire Pinterest, Starbucks exploring cashier-less stores with Amazon tech, Walmart testing text-to-shop technology, and Fast Simon debuting shop-by-image search.
Inside the Last-Mile Delivery Crunch
High shipping costs, late deliveries, and lost or stolen packages aren’t uncommon during the busy holiday period, but this year feels different. The so-called shippageddon that retailers are bracing for is creating new worries and new opportunities for creative brands to rise to the top.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature