November Theme: Hybrid Holidays

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Sometimes, a theme is so central to the conversation in martech, retail tech, location intelligence, and the other subject areas Street Fight covers that we double down on it, focusing on it for two months in a row. That is the case this November, when we will be concentrating on the hybrid holidays for a second consecutive month.

Among the hot topics:

  • How can retailers and marketers prepare for supply chain issues?
  • How will Covid affect this holiday season?
  • Digital growth will not match last year’s. How can retailers set reasonable expectations given the inevitable fall-off from a season of record growth?
  • What’s on the cutting edge of digital marketing as the year draws to a close?

We hope our readers will proactively get in touch with their own stories and insights. Please reach out to me at [email protected] if you would like to weigh in with a byline or interview with one of the reporters on our team.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]