News and Analysis
BOOM: Mini Golf Goes Maxi
Even if you may never be a star on an international golf tour, you can beat your friends and family to a rousing game at indoor mini golf. Puttshack, which opened two mini golf locations in 2021 has rapidly grown to 11 nationally in: Nashville Boston Chicago Dallas Houston St. Louis Pittsburgh Miami Denver Scottsdale […]
This Channel Could be Bowling Brands Over
Move over, Ralph Kramden. Bowling is becoming one of the most popular activities in the United States. According to data released last year from Ipsos, it was among the most “played” sports in 2022. Right after Cornhole, which 20% of Americans played, bowling drew 19%. Swimming was third at 18%. Statista posits that about 45 […]
BOOM: The Skinny on FAT Brands
FAT Brands sends us regular news announcements about their growth, menu updates, and company strategies. We’re wowed by their speed of franchise innovation. We reached out to their executive team to get insights into the FAT philosophy and forward-looking path. As a MULO (multi-location) brand, they are clearly one of the gentle yet powerful giants. […]
Commentary
Advertising Tactics to Maximize 2021’s Holiday Shopping
With a nimble approach and adaptable strategies, marketers this year can keep up with shifting consumer behaviors and find opportunities for innovation throughout the 2021 holiday season. Aside from being prepared to pivot, there are a few campaign tactics that will help marketers make the most of this e-commerce-driven holiday season.
How Marketing Automation Can Boost Job Satisfaction and Remedy the Great Resignation
Fortunately, marketing automation technology can remove many of the repetitive tasks that can lead to employee burnout or dissatisfaction. Read on to learn how marketing automation can improve employee wellbeing by reducing the mundane tasks that impact job satisfaction, increasing the accuracy of campaigns, and allowing marketers to focus on high-level strategic and creative initiatives.
Holiday Insights: Supply Chain Concerns and Mobile Communications
Each month, Street Fight sources experts insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on navigating supply chain concerns, taking advantage of mobile, and building trust with customers.
Latest Posts
Tips for Black Friday and Cyber Monday Discounting
To meet the moment, retailers should be paying attention to the macro-factors impacting the current retail environment, ever-changing customer preferences (even so much as the final days before BFCM), and the nuances of the company’s own assortment and capabilities.
The Local Customer Journey is Omnichannel
A robust online presence is table stakes for even “local” businesses, as the local customer journey is thoroughly integrated into online search and selling. The Uberall study also suggests local businesses should capitalize on the greater trust and emotional connection they command with customers in an era when a product from Amazon is two clicks away.
LBMA: Google Enters OEM Vehicle Navigation Space
In this episode of Location Weekly, the Location-Based Marketing Association covers Google getting into the OEM vehicle navigation space, Giant Food piloting mobile deals on perishable foods, Lowe’s launching a “room scanning tool” using LIDAR in their app, and Amazon’s Alexa coming to hospitals and assisted living homes.
Snap Doubles Down on Immersive Ads
Snap has been doubling down on AR — mostly seen through updates to its Lens Studio AR development platform and the evolving formats it offers to brand marketers. This recently culminated in two new programs to further stimulate AR marketing: Snap’s AR Lab and its Arcadia creative studio.
Reaching Consumers with Relevant Messaging for the Holidays
Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on optimizing email campaigns for relevance, taking advantage of OOH, and cookieless solutions.
Advertising Costs for Casual Mobile Games Are Down This Holiday Season
While costs will likely continue to fluctuate, the post-IDFA reality is here to stay. Thankfully, there are a few simple steps mobile game marketers can take to better manage their spend and increase down-funnel performance across all categories during the 2021 holiday season and beyond.
How America’s Growing Embrace of Intersectionality Should Inform Marketing
Population growth today is mostly driven by non-white groups, and the number of people who identify as biracial or multiracial has grown enormously – by almost 25 million since the 2010 census. This sends out a clear message to marketers: People are embracing their own multidimensional identities, and brands should follow suit in their messaging.
Personalization’s Chief Risk and Reward: Identity Reinforcement
Martech is not an industry that merely measures or codifies consumer behaviors, interests, and identities. It is an industry in the business of manufacturing identities. And that is an awesome political and economic power in both the positive and negative senses of the word.
Customer Loyalty: How to Build Lasting Relationships with Online Shoppers
In their hurry to attract new shoppers, online businesses easily lose sight of the importance of keeping existing customers satisfied. And while you do certainly need to expand to grow, nurturing customer loyalty can be more affordable and effective in numerous ways.
5 Ways Retail Brands Are Embracing the Metaverse
As retail brands jump into the test-and-learn phase, the concept of what it means to be involved in the metaverse is already evolving. Here’s how top retail brands are embracing the metaverse as they look for new opportunities for marketing growth and innovation.
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