News and Analysis
The MULO Dozen: January Brands in Review
2024 is off to a fast start! As MULO (multi-location) retailers, restaurants, and service businesses head into a new year, they face new challenges and opportunities. And, of course, “The Big Game,” when brands get to flex their creative and digital muscle. Here’s what we saw this month. Have news? Please e-mail me. Fridays is […]
Empowering Brick-and-Mortar Businesses with Foot-Traffic Analytics for Effective OOH
In today’s competitive marketplace, brick-and-mortar businesses constantly seek innovative strategies to attract and retain customers. Recognizing this need, DOmedia, in partnership with location analytics leader Placer.ai, has launched PeopleToMySpot.com—a innovative website tailored to help local marketers and business owners harness the power of foot-traffic analytics to enhance their out-of-home (OOH) advertising efforts. The collaboration between […]
More Evidence Online Advertising Finished Strong
When Tinuiti released its Digital Ads Benchmark Report for Q4 2023 on Jan. 25, the findings offered still more proof that the year finished strong, at least for online advertising. “While we did expect stronger growth in Q4 2023 as the ad market continues to recover from 2022, there were still questions heading into the […]
Commentary
Holiday Insights: Partnerships and Covid
Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on taking advantage of partnerships, navigating Covid, and optimizing for holiday grocery preferences.
How to Apply User Psychology to Web Design
Optimizing web design for user psychology starts with three basic principles — visual impact, choice engineering, and trust.
Don’t Wait For a Cookieless World: Here’s How to Act Now
While Google’s delay in killing third-party cookies may seem like a sign to call off the forces and take a break from the rush to find a cookieless alternative, the reality is quite the opposite. Businesses need to act now or risk being left behind. Businesses can prepare for a cookieless future by focusing on the key problems driving privacy changes and exploring contextual targeting as an alternative to behavioral tracking.
Latest Posts
How Younger Platforms Are Chipping Away at Facebook’s Dominance in Social
There’s a lot of talk in the martech/adtech ecosystem about Facebook and Instagram’s gradual loss of sway in social advertising, especially relative to video-first apps popular among young people such as Snapchat and TikTok. But how much are things really changing, and why?
Is Shopify Plus Worth It? Here’s What You Need to Know
So, what version of Shopify do you really need? Shopify Plus is the top-tier option and the priciest, but it offers exclusive features and capabilities designed to skyrocket growth and sales. Learn more about what Shopify Plus has to offer and see if it’s the best choice for your business.
How D2C Brands Are Capitalizing on Physical Stores and Shifting Metrics of Success
Now, digital-first brands are embracing brick-and-mortar. In doing so they are upending the way we measure success in physical retail spaces and rewriting the retail playbook in the process.
Digital Advertising Has a Promising 2022 in Store — for Those Who Get Ready for It
The industry is moving away from third-party cookies, toward VR/AR experiences, and into a rebounding economy. We’ll see more things transform in 2022 — and here are some trends that I see accelerating, which advertisers, agencies, and publishers need to watch.
Street Fight’s December Theme: Predictions
Street Fight will be focusing on 2022 predictions as we plan our December reporting and consider contributor op-eds. Of course, contributors are welcome to pitch us on other topics in e-commerce, martech, etc., but we encourage submissions making bold predictions about how martech and ad tech, retail tech, location intelligence, and consumer data will evolve in 2022.
A Third of Marketing Leaders Say They’re Not Ready for Third-Party Cookies’ Demise
The death of the third-party cookie on Chrome in 2023 dominated the martech discussion in 2021, but a third of marketing leaders say they are still not ready for the effect it will have on marketing. That’s according to a Lytics survey conducted by Sapio Research in October that polled 256 marketing leaders to assess the future of data-driven marketing.
LBMA: Google Maps Goes Head to Head with Instacart
In this episode of Location Weekly, the Location-Based Marketing Association covers SPREE Interactive taking its VR platform global, a Robot mixologist serving drinks and collecting data, Google Maps going head to head with Instacart, and Square launching a Photo Studio app.
SMBs Struggle to Accept Mobile Payments — And Lose Customers as a Result
As consumers become more familiar and comfortable paying by mobile wallet in places like transit systems with open-loop ticketing, contactless payments will become the standard in other settings, like restaurants, as well.
Holiday Marketing Amid Current Supply Chain Disruptions
By using marketing to communicate transparently about potential shortages while at the same time helping shoppers either locate hard-to-find items or come up with alternative gift ideas, companies can overcome the current challenges and actually deepen their relationship with consumers, leaving them well-positioned for when the supply chain does return to something resembling normal.
Policy Guardrails Mitigate Cyber Monday Security Risks
With so many aspects of this year’s holiday shopping experience outside retailers’ control—shipping delays, supply chain issues, and labor shortages, to name just a few—retailers are shifting their focus and using enhanced data security policies in their mobile apps and websites to improve the shopping experience for customers.
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