News and Analysis
Samba TV : Voters Becoming Harder to Reach with Political Advertising
A recently released report from Samba TV and global research firm HarrisX predicts that voting blocks in the Gen Z and Millennials cohorts will be very hard to reach with political advertising next year. The Guide to Political Advertising: 2024 Report, the culmination of an analysis from a survey and proprietary data from Samba TV, […]
Steak & Ale Makes a Brand Comeback
We’ve written before about “nostalgia” brands and those franchise businesses that have survived 50+ years. Steak & Ale would seem to fit right in there. Steakhouses are alive and well despite the surge in plant-based dining! So we weren’t totally shocked that Steak & Ale, a business created in 1966, is priming (pun intended) for […]
Unlocking Marketing Success: The Power of ID Resolution
In the ever-evolving digital landscape, the customer journey takes center stage as brands strive to craft compelling marketing and advertising campaigns. However, the abundance of customer data, often scattered across various identifiers like web browsers, mobile apps, and in-store interactions, poses a significant challenge Without the right tools and systems in place, this data fragmentation […]
Commentary
3 Cutting-Edge Trends in Digital Advertising
Many firms claim to propose an ad model that no other company can replicate, but trends are emerging among the “next-generation” advertising technologies. Three of those trends include context becoming a layer of all advertising, real-time updates to messaging, and interactivity driving engagement.
Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting
But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.
LBMA: Digital Envoy Acquiring Location Sciences
In this episode of Location Weekly, the Location-Based Marketing Association covers Digital Envoy acquiring Location Sciences, Campbells Soup and Universal Music’s QR code experiences, Stirista launching their Crosswalk geo-attribution platform, and Text Request launching location tracking by SMS.
Latest Posts
6 Fulfillment Services for Personalizing E-Commerce Orders
Packages full of bubble wrap and styrofoam peanuts just aren’t cutting it anymore. Instead, more retailers are using e-commerce fulfillment services to create branded experiences, replete with everything from personalized tissue paper to custom selected product samples. Whether the purchase takes place online or in person, industry players are realizing that presentation is a critical component of the complete brand experience.
Superior Customer Experience is the Gift that Keeps on Giving All Year Long
All brands and retailers are competing against each other for sales this holiday season, and the surge in e-commerce has favored big retailers like Amazon, Walmart, and Target thanks to accessibility, convenience, and marketing dollars. Local businesses, which previously thrived on outpacing big brands with superior in-person customer service, are now being pushed to adapt to the new consumer, one who spends less time browsing a retail location and more time scrolling online.
LBMA: Alexa Arrives in NYC Christmas Window Displays
In this episode of Location Weekly, the Location-Based Marketing Association covers Skyhook signing a partnership with Sigfox, Asda partnering with GoodMaps to help the visually impaired navigate stores, Girls trying coding inside Doja Cat’s new music video, and Alexa in a Pear Tree — Alexa arrives in NYC Christmas window displays.
Roundup: 2022 Adtech & Martech Predictions
Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is 2022 predictions, and our experts share their takes on measurement and advertising optimization, consumer trust, contextual ads, and marketing with social good as a guiding principle.
2022 Will Reshape the Future of Ad Tech
ID solutions for the open web are going to be invaluable for publisher monetization, so in 2022 collaboration will dramatically increase. ID partners in 2021 operated in the identity arena like a circular firing squad. Everyone claims their privacy is better than others, and everyone who has a solution wants to say theirs is the only one that works. In reality, all have to work together.
Mobile Marketing Trends for 2022
Companies had to act quickly to respond to sudden changes within the mobile marketing ecosystem as user activity shifted and time spent online increased. If you are wondering what to expect in the mobile marketing ecosystem for 2022, this guide will help you set expectations and stay ahead of the curve. Here are three mobile marketing trends that must be on your radar in 2022.
KEVANI, Taking Localized Approach to OOH, Announces New LA Property
When it comes to out-of-home advertising, one creative strategy does not fit all markets. That has been a guiding principle at KEVANI, an OOH firm that’s taking a community-driven approach to digital billboard advertising. The company specializes in full motion digital and premium static assets in California, with the understanding that national advertisers see the greatest results when they embrace the personalities of the neighborhoods where their displays are located.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation