News and Analysis
MULO Brands With Soul: A New Mini-Series
The term “soul” is all relative. Many MULO (multi-location) brands today aim to stay in business and thrive. They incorporate new technologies into their operations, aim to hire and retain competent and loyal employees and ensure they are selling/serving the products/foods/services that today’s consumers want (and that their marketing is well-targeted and cost-effective). So, where […]
BOOM: Retail is Rising!
Shopping center occupancy rates have dropped for the first time in a decade. According to Cushman & Wakefield, the retail vacancy rate is 5.4%, as reported in the New York Times. The article goes on to report on new and expanded shopping centers and malls throughout the U.S. This is consistent with a recent Street Fight […]
Building Brand Trust Is Multi-Dimensional
In this post-truth era, when the public trust has eroded around news sources, government, healthcare institutions, and myriad other pillars of society, trust and authenticity are difficult to establish. Now add a layer of brand verticals. What happens to brand trust? Vevo, MAGNA, and media agency Initiative conducted a survey of 5,000 U.S. consumers this […]
Commentary
The Future of Customer Experience is Hybrid
A post-pandemic future gives businesses the chance to evaluate how to best do business and what exactly consumers will value. Brick-and-mortar businesses have an incredible opportunity to redefine what the new local hybrid experience looks like.
Local Platforms Promote Integrity with Consumer Confidence at Risk
Nextdoor is the latest local platform to publish what it calls a Transparency Report, designed to offer information to the public about efforts made to maintain an online community that is free from problematic content. In Nextdoor’s case, the focus is on reducing incidents of hate speech and incivility in order to promote healthy community interaction.
Why and How Businesses Should Embrace Product-Led Growth
For SaaS organizations especially, PLG can open up new revenue channels, giving you a competitive advantage by making it easy for customers to understand the value of your product. PLG becomes an efficient, no-touch way to scale revenue, affording customers the ability to self-serve and self-select without being weighed down by a traditional sales cycle.
Latest Posts
Cracking the Code: Measuring ROI from Live Event Sponsorships
Now, as festivals and sporting events return after two years of cancellations during the pandemic, brands are once again investing in sponsorships as a marketing opportunity — and grappling with the challenges that come from trying to measure the results of those initiatives.
3 Ways In-Store Ads Boost Retail Media Results
Within retail media strategies, many marketers are turning to audio in-store ads to drive engagement. Here’s how AOOH can foster immersive experiences, help marketers target key shoppers, and shift in accordance with demand.
Brands Look to Maximize Ad Spend Ahead of Recession
As brands struggle to deal with restrictions on data-driven ad targeting and an economic slowdown since the second quarter, ad budgets are on the chopping block. Brand marketers and agencies are being asked to do more with less. Expectations on return on investment are at an all-time high, even while ad budgets stagnate or decrease. What’s the solution?
Location-Based Marketing Association: Simon Property Group Launches Search Platform
In this episode of Location Weekly, the Location-Based Marketing Association covers Readyland’s Alexa-enabled books letting kids talk to characters, Peru’s Oechsle dressing mannequins in theaters with their clothes, Simon Property Group launching a search platform for shoppers, Geobroadcast responding to broadcast association complaints, and updated stats on the performance of the SocialShelf platform.
Multi-Location Marketers Use Nextdoor Business Awards to Drive Awareness
As Nextdoor brings back its Neighborhood Favorites Awards program for the sixth summer, multi-location marketers are looking at how they can capitalize on the social attention to drive business and increase awareness among consumers in their local communities.
What Younger Shoppers Demand from Digital Experiences
The customer experience company Verint conducted research to determine just what younger shoppers value in digital experiences. Street Fight connected with Jenni Palocsik, VP, marketing insights, experience, and enablement at Verint, to discuss the company’s findings.
CommentSold Launches White-Label Live Selling Platform Videeo
CommentSold, a live selling platform, launched Videeo this morning, a white-label live video commerce technology for enterprises. Videeo will help retailers create native-looking live shopping experiences at scale by easily integrating CommentSold’s technology into their existing ecommerce stack.
How Marketers Can Engage Generation Alpha
Just as marketers have finally started to connect with Millennials and Generation Z, there’s a new challenge on the horizon: engaging Generation Alpha.
Vibrant Media Launches Contextual Advertising Solution to Increase Targeting Granularity
Advertisers are clamoring for more contextual targeting solutions. Publishers are, too. With demand continuing to accelerate — and as data privacy regulations grow stricter throughout many parts of the U.S. — Vibrant Media is launching a new sell-side contextual solution that allows publishers to automate the process of adding and maintaining relevant key-values in the programmatic framework.
Review Extortion Reveals Strengths and Weaknesses of Local Ecosystem
The impact of review fraud and extortion has been devastating for restaurant owners and managers, who are fully aware that they live and die by reviews.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem