News and Analysis
Building Brand Trust Is Multi-Dimensional
In this post-truth era, when the public trust has eroded around news sources, government, healthcare institutions, and myriad other pillars of society, trust and authenticity are difficult to establish. Now add a layer of brand verticals. What happens to brand trust? Vevo, MAGNA, and media agency Initiative conducted a survey of 5,000 U.S. consumers this […]
30K Feet OOH! Targeted Airline Advertising
United Airlines just announced a new advertising program, targeting personalized ads to flyers based on demographics. Advertising to a captive audience on planes is nothing new. The original airline magazines and catalogs were popular back in the day. Pre-wi-fi, all we had to do was read paper media and watch and listen to whatever was […]
Pump It Up! C-Store Innovations & News
The convenience store (C-store) is a MULO (multi-location) retailer we often take for granted. Most of us have stopped along the road for a hygiene break, a fuel refill (gas or electric), coffee, and perhaps even a snack and frosty beverage. Urban and suburban dwellers often rely on their neighborhood 24-hour MULO store for late-night […]
Commentary
Local Platforms Promote Integrity with Consumer Confidence at Risk
Nextdoor is the latest local platform to publish what it calls a Transparency Report, designed to offer information to the public about efforts made to maintain an online community that is free from problematic content. In Nextdoor’s case, the focus is on reducing incidents of hate speech and incivility in order to promote healthy community interaction.
Why and How Businesses Should Embrace Product-Led Growth
For SaaS organizations especially, PLG can open up new revenue channels, giving you a competitive advantage by making it easy for customers to understand the value of your product. PLG becomes an efficient, no-touch way to scale revenue, affording customers the ability to self-serve and self-select without being weighed down by a traditional sales cycle.
The Power of Choice is Rekindling the Connection Between Consumers and Marketers
As with any change, opportunities to respond are plenty, and they start with control. The simple gesture of offering an end user the ability to exert at least some level of control over their advertising experiences is a step in the right direction.
Latest Posts
Location-Based Marketing Association: Simon Property Group Launches Search Platform
In this episode of Location Weekly, the Location-Based Marketing Association covers Readyland’s Alexa-enabled books letting kids talk to characters, Peru’s Oechsle dressing mannequins in theaters with their clothes, Simon Property Group launching a search platform for shoppers, Geobroadcast responding to broadcast association complaints, and updated stats on the performance of the SocialShelf platform.
Multi-Location Marketers Use Nextdoor Business Awards to Drive Awareness
As Nextdoor brings back its Neighborhood Favorites Awards program for the sixth summer, multi-location marketers are looking at how they can capitalize on the social attention to drive business and increase awareness among consumers in their local communities.
What Younger Shoppers Demand from Digital Experiences
The customer experience company Verint conducted research to determine just what younger shoppers value in digital experiences. Street Fight connected with Jenni Palocsik, VP, marketing insights, experience, and enablement at Verint, to discuss the company’s findings.
CommentSold Launches White-Label Live Selling Platform Videeo
CommentSold, a live selling platform, launched Videeo this morning, a white-label live video commerce technology for enterprises. Videeo will help retailers create native-looking live shopping experiences at scale by easily integrating CommentSold’s technology into their existing ecommerce stack.
How Marketers Can Engage Generation Alpha
Just as marketers have finally started to connect with Millennials and Generation Z, there’s a new challenge on the horizon: engaging Generation Alpha.
Vibrant Media Launches Contextual Advertising Solution to Increase Targeting Granularity
Advertisers are clamoring for more contextual targeting solutions. Publishers are, too. With demand continuing to accelerate — and as data privacy regulations grow stricter throughout many parts of the U.S. — Vibrant Media is launching a new sell-side contextual solution that allows publishers to automate the process of adding and maintaining relevant key-values in the programmatic framework.
Review Extortion Reveals Strengths and Weaknesses of Local Ecosystem
The impact of review fraud and extortion has been devastating for restaurant owners and managers, who are fully aware that they live and die by reviews.
5 In-Store Mobile Clienteling Apps to Watch in 2022
As the retail technology space continues to evolve, here are five in-store mobile clienteling apps poised to reshape the physical retail landscape in 2022 and beyond.
How to Use Relevant Customer Data to Drive Personalized Experiences
Artificial intelligence and machine learning have made the connection of data sources possible so brands can execute practical personalized CX approaches.
Retailers Look to Scale Prime Day Results Across External Channels
The question retail executives should be asking themselves now is how they can scale Prime Day results across other channels where they can maintain control of brand and margin. Prime Day delivers a desirable consumer experience at scale, and Ramos says other retailers should try to scale this methodology across their external performance channels if they see value.
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