News and Analysis
The MULO Dozen: June Brands in Review
In addition to our ongoing reporting about technology, creative innovations, and openings/closings in the MULO (multi-location) brand space, we publish this monthly quick-read summary of some of the developments at retailers, restaurants, and service brands. Whether you have just a few minutes or a few hours each month to track MULO trends for brands, Street […]
BUST: Why Do So Many Sports Stores Declare Bankruptcy?
Among the MULO (multi-location) sporting goods stores that filed for Chapter 11 during the past decade are: Mountain Sports (50 sporting goods and apparel stores in seven states under Eastern Mountain Sports and Bob’s Stores brands) Olympic Sports (70 stores) Modell’s (153 stores) Sport Chalet (47 stores in California, Arizona, Nevada and Utah) Sports Authority […]
Amperity and the Power of First-Party Data
Amperity is a customer data platform that excels at helping brands unify and organize their first-party data using an average 30 different sources. Making sense of this data helps brand marketers understand when the same customer target shows up across disparate digital systems and lets them know the person is not three or four different […]
Commentary
Meeting the Heightened Demand for Timely Local Information
With businesses closing temporarily due to government mandate, or changing their offerings or hours significantly in response to the pandemic, consumers turned to local search too with a heightened, even sometimes critical need to access the latest information. This heightened demand has not disappeared.
How Digital Marketing Can Spur Tax Refund Shopping
Although expenses are on the rise and saving is top of mind, shoppers still want to make purchases and plan fun experiences. Well-timed emails, easy and convenient online purchases, enticing discounts, and new technology will entice careful spenders to indulge in life’s little luxuries.
Location-Based Marketing Association: Precisely Launches a Property Graph
In this episode of Location Weekly, the Location-Based Marketing Association discusses Precisely launching a property graph, PlaceSense and Senozon creating a European partnership, Gucci and Sandbox launching a virtual store in the metaverse, and Qmetrix and Via Guide teaming up on an AI-driven airport checkpoint system.
Latest Posts
New Hires at tvScientific, Emodo, and Impact.com
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at tvScientific, Emodo, and impact.com.
The Six Building Blocks of Successful, Revenue-Generating Partnerships
There is a blueprint for getting started with partnerships — six basic components that will give any partnership a solid and scalable foundation to build on. After over 20 years of watching and helping businesses launch successful partnerships, I can vouch for this six-point checklist.
OneScreen.ai Launches the ‘Yellow Pages of the OOH Industry’
Rapid expansion in out-of-home advertising is making it harder for buyers and sellers to manage inventory and sales cycles. Now, with the launch of its new public directory, OneScreen.ai is hoping to provide industry-wide transparency and standards to enable streamlined media buying and selling.
InfoSum Launches Platform Sigma
The data collaboration company InfoSum launched Platform Sigma last week to expand its ability to help clients navigate privacy-safe first-party data sharing and activation.
Love Languages: 5 Ways to Earn Brand Loyalty
Hard metrics define brand loyalty’s value, but brand loyalty is really a feeling we earn by inspiring love, trust, and connections. It’s time to embrace that.
Location-Based Marketing Association: Heineken Uses Projection Ads to Reach NYC Office Workers
In this episode of Location Weekly, the Location-Based Marketing Association covers Heineken using projection ads to target late-night NYC office workers, GeoGuessr bringing you virtual tourism, Radar launching “Place Matching” to improve POI data, and H&M and Amazon teaming up to test tech-enabled COS stores.
GumGum and JW Player Partner to Bring Contextual Targeting and Viewability to Video
A new partnership between the digital advertising platform GumGum and JW Player, a video platform for broadcasters and publishers, could be a game changer for brands and agencies looking for deeper insights in video environments.
3 Predictive Analytics Models for Retailers
Here’s how brands can understand the predictive analytics models available to them and determine what they need to improve their business.
How alice + olivia Uses Customer Insights to Deepen Loyalty
Rising customer expectations have retail brands working overtime this summer, and alice + olivia is no exception. The luxury fashion brand is launching a new program designed to provide its in-store associates with tools to deliver more consistent and relevant shopper experiences as a way to increase brand excitement and loyalty.
How Netflix’s Entry into Advertising Will Shape the Future of TV Marketing
Netflix’s imminent dive into the world of advertising will initiate the video advertising industry’s biggest event since the rise of TikTok. Curt Larson, chief product officer at omnichannel supply side platform Sharethrough, believes Netflix will push the whole TV ad industry forward.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why AI Describes Locations Differently