The MULO Dozen: June Brands in Review Street Fight

The MULO Dozen: June Brands in Review

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In addition to our ongoing reporting about technology, creative innovations, and openings/closings in the MULO (multi-location) brand space, we publish this monthly quick-read summary of some of the developments at retailers, restaurants, and service brands.

Whether you have just a few minutes or a few hours each month to track MULO trends for brands, Street Fight is your go-to source!

And please join us on November 7th! See #7, below!

Have news? Please e-mail me.

  1. The one thing that’s constant for retail brands is change at the top. Sam’s Club marketing leader resigned (LEADERSHIP)
  2. Also under the executive change umbrella — Condado Taco appointed a new CEO (LEADERSHIP)
  3. Sephora has been on fire as of late. Their brand has freestanding stores and outposts in Kohls and they are now Sephora expanding into Tanger centers. Talk about business glow-ups! (BOOM)
  4. Consumers love to play games, win stuff, and get discounts. That’s why Chilis introduced a new “arcade game” – Big Smasher Burger Time (INNOVATION)
  5. Gamification is also booming at C-Stores (INNOVATION)
  6. The big-box pharmacy is struggling as Walgreens closes more stores (BUST)
  7. New speakers have been announced for Street Fight LIVE.  You’ll have an opportunity to connect with the MULO changemakers (brands, agencies and technology) in an intimate, engaging environment! (LEADERSHIP)
  8. Will paper price tags be a thing of the past? Updating will become much simpler, as Walmart tests digital price tags (INNOVATION)
  9. These MULO food brands are shrinking (BUST – or MAYBE INNOVATION! Remember that store closures can free up capital for other creative initiatives)
  10. Indoor pickleball has proved to be a great solution for vacant retail spaces. It’s a win-win! The Picklr raised a $9B Series B round and is now valued at $59M (BOOM)
  11. Toys R Us played with AI to generate a new ad.  (INNOVATION)
  12. Data shows that people don’t mind having their data shared if they see an end benefit to it. 78 percent of consumers want personalization that helps them save money (CONSUMER VOICES)
Nancy A Shenker, senior editor with Street Fight, is a former big brand (Citibank, Mastercard, Reed Exhibitions) marketing strategist and leader. She has been featured in, the New York Times and Forbes.