News and Analysis
Amperity and the Power of First-Party Data
Amperity is a customer data platform that excels at helping brands unify and organize their first-party data using an average 30 different sources. Making sense of this data helps brand marketers understand when the same customer target shows up across disparate digital systems and lets them know the person is not three or four different […]
LOMA Platform Boosts Hyperlocal Marketing for Franchises
If LOMA knows anything, it’s how to support franchise businesses. Since launching last September with a $2 million pre-seed venture capital round, the data-driven platform is ready to take the next step in supporting local marketing efforts. (LOMA stands for “local marketing.”) In recent weeks, LOMA launched the first enterprise software platform for multi-location franchise […]
UNFI and Swiftly Bring State-of-the-Art Retail Marketing to the Grocery World
UNFI (United Natural Foods, Inc.) supplies 30K stores across North America, ranging from small three-store regional brands to huge brands like Whole Foods. The largest wholesale distributor to the U.S. and Canada specializes in groceries, frozen foods, produce, health and beauty products, deli items, and bakery items. But their scope isn’t limited to getting these […]
Commentary
Location-Based Marketing Association: Uber Launches In-App Entertainment Booking
In this episode of Location Weekly, the Location-Based Marketing Association discusses Uber launching in-app entertainment booking, AT&T using street lamps to ramp up 5G coverage, Narvar picking up returns from customers’ homes, and Area launching geo-location NFT platform.
The Evolution of Sponsorships in the Event Industry
What might the future bring with ads and sponsorships within the event industry? Plenty more innovation, whether the events are in person or hybrid. Maybe we’ll see a 10-second advertisement prior to a session starting — or a quick ad in between sessions.
Could Delivery Service Partners Offer Restaurants More Than a Lifeline?
Data and AI enabled the digitization of advertising a decade ago. Now, those same forces that drove innovation and transformation in advertising are changing the dynamics between restaurants and delivery service partners. DSPs are becoming more than a lifeline. They’re helping fundamentally change how restaurants and the industry operate while also helping to create the omnichannel restaurant business of the future.
Latest Posts
CEO POV: It’s Our Job to Solve Marketing Measurement
The groundwork for this modern data-is-business strategy is a clearly defined approach to metadata management across the whole data-driven organization. And that can only be effective with executive buy-in.
Retailers Turn to AI to Combat Burnout, Decrease Merchandiser Workloads
As retailers look at getting more done and freeing up their staff to focus on high-value tasks, interest is growing in the use of AI to handle the mundane tasks that take up too much of a merchandiser’s time — like fixing typos on e-commerce websites and researching underperforming product categories. Retailers are also using AI to flag when new products show signs of being more popular than expected, so merchandisers can act quickly and notch strategic wins.
Location-Based Marketing Association: Kalibrate Partners with Near on Location Intelligence
In this episode of Location Weekly, the Location-Based Marketing Association covers Best Buy teaming up with Pokemon Go, Taiwan’s FamilyMart launching a convenience store on wheels, Baidu getting China’s first autonomous robotaxi license, and Kalibrate partnering with Near on location intelligence.
TikTok Jumps into Local Events
For multi-location marketers, TikTok’s foray into events, and its increasing role as a destination for local discovery, portend that the platform is joining Facebook and other forums as a key place to connect online with local shoppers. TikTok can’t be ignored as an online-to-offline marketing channel.
How Retailers Are Using Pop-Ups to Drive Customers In-Store
One pillar of most in-store marketing strategies is to transform shopping into a share-worthy experience. This, retailers bet, is a way to make hitting stores worth it when Amazon is only ever a click away. Pop-ups are one iteration of that strategy.
5 Retailers Using Live Shopping to Boost Back-to-School Sales
Meta will reportedly shut down its live shopping feature on Facebook in October, but that doesn’t mean the concept of live shopping is dead. Across the retail marketing space, multi-location retailers are investing in live-stream content as a way to leverage the popularity of social media and engage with Gen Z consumers this back-to-school shopping season.
Nestle Uses DISQO’s Consumer Data to Fill the Cookie’s Gaps
With the third-party cookie going away on Chrome (eventually) and mobile identifiers losing scale, marketers are seeking new measurement tools. The customer intelligence platform DISQO is stepping in with a new product called Outcomes Lift.
5 Ad Automation Platforms for Agencies
As interest in advertising automation platforms continues to grow throughout the agency space, we’ve put together a list of five ad automation platforms that agencies can use right now.
Social Apps Are Creating a New UX for Local
Young consumers are increasingly discovering local shops and restaurants on TikTok and Instagram, not Google or Yelp. An appetite for immersive visual experiences is behind the trend.
What Does Google’s Decision to Postpone Cookie-Cutting Mean for Multi-Location Brands?
Multi-location brand marketers got a big break last month, when Google announced its decision to postpone deprecating third-party cookies until at least 2024. The temporary respite gives marketers additional time to consider the changing landscape, especially when it comes to targeting customers online.
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