News and Analysis
Emerging Trends and Innovations Shaping the Future of AI in B2B Sales
AI has already transformed B2B sales, but it is poised to do even more in the coming months and years. According to a report by McKinsey, companies that leverage AI in their sales processes are already seeing an ROI uplift of 10-20% and a revenue increase of up to 15%. As AI-driven technologies continue to […]
Crant’s Ink Lantern Boosts Engagement for Brands
Crant, an AI training and consulting platform, has launched Ink Lantern, an AI platform that enables tracking and understanding of “brand Love.” “We see ‘brand love’ as that deep, emotional bond people form with brands, kind of like how you feel about your favorite band or sports team,” said Alvaro Meléndez, Co-Founder & CEO of […]
Sneak Preview: A Chat With Nick Dan-Bergman About Experiences
Nick Dan-Bergman is VP, Marketing & Insights at LaneTerralever (LT) and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. This one-day summit will be an amazing interactive experience (in the tradition of Street Fight gatherings in years past). So, we picked Nick to feature this week because his […]
Commentary
Cookies Are Expiring, But One-to-One Experiences Don’t Have To
Social data, or social audience insights, make a cookieless world a lot less ominous by providing a more transparent way for marketers to connect with their audiences. Here are three key differences between third-party cookies and social audience insights.
Don’t Fall for the Cookieless Trap
In the quest for future-proof advertising, effective and privacy-safe solutions should be the end goals. What we’ve stumbled upon, though, is chasing the need to declare a product or technique “cookieless,” as if that distinction alone will solve marketers’ issues going forward.
4 Things Publishers Need to Do to Grow their Audience Data
Creating scalable audience solutions is proving to be difficult even for the largest publishers and very hard for anyone beyond that. Missed monetization opportunities could be a deathblow to publishers, and seeing that more than half are unable — or unprepared — to scale their audience solutions is cause for concern.
Latest Posts
5 Digital Asset Management Tools for Multi-Location Brands
For multi-location brands with hundreds of store locations controlled by individual managers, digital asset management is about reducing risk.
The New Face of Local Businesses: A Conversation with Yelp
In the local media and commerce sectors, we continue to see rapid product evolution as well as maturation in the companies that deliver those products. But as that unfolds, we’re also tracking another evolution: that of local businesses themselves. How are they advancing in terms of marketing and operational software adoption?
Brands Test Both Luxury and Accessible Metaverse Marketing Campaigns
Luxury fashion brands like Gucci and sports retailers like Nike are selling digital versions of popular real-world products for thousands of dollars in the metaverse, and the fast-fashion retailer Forever 21 is selling products in Roblox that cost less than $1 each. The high/low approach is just one of many being tested by big name brands.
DTC Fashion Brands Dive into the Physical World
How are DTC brands moving into the physical world, and what is their online-to-offline marketing strategy like? Calla Murphy, VP of digital strategy and integrated marketing at the marketing agency Belardi Wong, checked in with Street Fight to answer those questions.
What Every Marketing Team Needs to Thrive in 2022
The economic headwinds businesses face today make it even more important for marketing teams to work smarter in order to drive growth. Businesses should be stepping up their local marketing efforts and running more hyperlocal campaigns if they want to continue to grow through the second half of the year and the first half of 2023.
New Hires at Connatix, Semcasting, and AnalyticsIQ
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Connatix, Semcasting, and AnalyticsIQ.
Gusbourne Wines Leverages Consent-Based ID to Expand Reach Across Cookieless Environments
Boutique English wines aren’t for everyone. For a purveyor like Gusbourne—a UK-based company known for its high-end sparkling wines—having access to targeted advertising solutions is paramount.
Retailers Build Internal Infrastructure to Optimize In-Store Advertising
Target, Kroger, Walmart, AT&T, and even the coffee giant Starbucks are all investing in audio out-of-home advertising as a way to direct traffic to existing kiosks inside brick-and-mortar stores. For Starbucks, which is ramping up to allow for mobile ordering at kiosks in more than 1,300 Target stores across the country, the investment in AOOH is especially pronounced.
Will Economic Concerns Derail Holiday Retail Sales?
According to a new holiday shopping report by Emodo Institute, financial concerns and economic uncertainties have replaced COVID-19 as the biggest factors influencing how consumers plan to shop during the 2022 holiday season.
Combating Affiliate Fraud with Qualified Traffic
Even though fraud is possible, a well-run affiliate program is far less likely to lose money due to fraud, thanks to checks and balances that detect anomalies.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem