News and Analysis
Can Target’s Private Label Products Help Them Compete? Three Brand Experts Weigh In
Target launched its first private label brand in 1984 with the launch of the Honors clothing line. These product lines are now called “owned brands” by the MULO (multi-location) retail giant, which now has nearly 50 owned brands, some of which they have begun to sell to other retailers, making Target a wholesaler and shopping […]
Going for Retail Gold: How the Olympics Impacts MULO Retail & Food
We recently wrote about “momentjacking” and how MULO (multi-location) brands take full advantage of events — big and small — to boost sales and consumer engagement. BTW, “the bon moment” in French means “the right time.” So, why is the Summer Olympics the bon moment for MULO brands? 15 “global partners” have signed on to the Paris […]
Tinuiti Q2 Ad Report Sees Spike in AI-Powered Digital Campaigns
So how did the digital ad economy perform in Q2? Tinuiti explains it all for us in its Digital Ads Benchmark Report, released July 24, which looks at quarterly trends across Google, Meta, Amazon and other dominant platforms. First off, AI-powered digital campaigns drove spending up for the likes of Meta Advantage + and Google Performance […]
Commentary
iOS Marketing and Attribution One Year After Apple’s AppTrackingTransparency
Now that we are coming up on the one year anniversary of ATT and the deprecation of the IDFA, it’s time to look back at what we’ve learned, what’s changed, and what the best practices are when building a successful, scalable user acquisition strategy for iOS 14.5+.
Location-Based Marketing Association: Why Starbucks is Adding EV Charging Stations
In this episode of Location Weekly, the Location-Based Marketing Association talks about Volvo installing EV charging stations at Starbucks stores, Tim Hortons doing the same in Canada, ParkBee raising $33M, Prose partnering with BreezoMeter on local pollution-based hair care, and CrownTV releasing a digital signage app to display NFTs at retailers.
Let’s Stay Together: Retaining Customers in a Post-Pandemic E-Commerce World
Brands can maximize customer retention through integrated subscription experiences, exclusive content, and technology that prioritizes customer behavior.
Latest Posts
On Amazon’s 2nd Prime Day, Retailers Look to Forge Lasting Bonds
Street Fight connected with John Nash, chief marketing and strategy officer at Redpoint Global, to understand how retailers are approaching the event and transforming it into a long-term relationship building opportunity.
Travel Brands Play Catch-Up as Consumers Seek Mobile Capabilities
As consumers grow more comfortable using mobile tools for communication and commerce, the disconnect between what travel brands are offering and what travelers are seeking is growing wider.
Ecommerce Design: How Smart UI Choices Boost Engagement and Conversion
In ecommerce, conversions are considered the most important metric to track. However, an increase in engagement can matter just as much: the more people interact with your pages, the more likely they are to return and convert later as well as to promote your business among their own network.
Halloween Season Amplifies Consumers’ Impulse to Buy
The cost of Halloween sweets will rise 34% compared to last year, according to data from PayPal, but that isn’t stopping retailers and brands from doing what they can to influence which products consumers purchase.
Supply Chain, Interrupted: The Impact on Ad Spend Across 3 Categories
Let’s examine three categories touched by ongoing supply chain issues to see how their ad spend has fluctuated in the US.
Niantic Accelerates the Real-World Metaverse
One of the companies at the center of the shift to the metaverse is Niantic. Mostly associated with its breakout hit, Pokémon Go, it has evolved its business to be more of a developer platform for geo-local AR experiences. Known as Lightship, the platform is expressly built to enable the real-world metaverse.
Pro Soccer Club Uses Fan Experience Data to Improve Engagement
The Oakland Roots Soccer Club is working with UserTesting to collect real-time insights from fans and develop more engaging digital experiences.
The Customer Journey Isn’t Linear Anymore: How Marketers Can Adapt
Brands that previously were able to define a customer journey and maybe even map it out in a linear fashion face a new reality. They no longer possess the means to dictate how a consumer interacts with them. Here are three tips on how marketers can adapt their strategies for the new customer journey.
Why Brands and Retailers Should Upgrade the Post-Purchase Experience
Most sellers focus on what it takes to get a shopper to make a purchase. Fewer have dedicated ample resources to determining how to ensure satisfaction after the fact.
New Hires at GroundTruth, Mobivity, Uberall, and Choozle
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at GroundTruth, Mobivity, Uberall, and Choozle.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature