New Hires at GroundTruth, Mobivity, Uberall, and Choozle

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at GroundTruth, Mobivity, Uberall, and Choozle.

GroundTruth Announces CMO

GroundTruth, a location-based marketing and advertising technology company, announced that Brandon Rhoten, a digital marketing veteran and senior-level brand marketer, has been appointed Chief Marketing Officer.

Rhoten will lead all marketing functions in this role and be responsible for developing go-to-market strategies for GroundTruth’s advertising products. 

Mobivity Appoints CRO

Mobivity has appointed Kim Carlson CRO to help accelerate market adoption of Mobivity’s new rewards-based user acquisition channel for mobile games and apps.
As the previous Head of Global Revenue at Aarki, a mobile DSP acquired by mobile games platform Skillz in 2021, Carlson will use her mobile gaming and ad expertise to drive Mobivity’s revenue operations following the successful deployment of its Connected Rewards solution to leading gaming publishers and major restaurant, convenience, and retail brands.

Uberall Welcomes Chief People Officer

Uberall, a global provider of hybrid customer experience (CX) solutions, has announced the appointment of Alid Dettke as its new Chief People Officer.

In this role, Dettke will focus on fostering a high-performing culture that attracts, develops, and retains the right people. She will also aim to build innovative people services, processes, and practices for a “choice-first” workplace that empowers people to collaborate from anywhere across the globe.

Choozle Hires CEO

Choozle, an omnichannel digital advertising platform, has appointed Adam Woods as CEO. Woods was previously Choozle’s Chief Client Officer, and before that he was CTO at Wunderman Thompson.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]