News and Analysis
Christena Garduno of Media Culture: The Marketing Agency’s Future
Marketing agencies used to be able to woo clients with unique and emotional ad campaigns. Then, as media options became more varied, knowing how and where to spend ad dollars (print, television, radio, and ultimately online) was a critical factor. Today, agencies must deliver a full range of strategies and solutions, and data analytics and […]
Nexxen Partners with Vevo to Expand Programmatic Advertising in CTV
Nexxen, a leader in unified advertising technology with deep expertise in video and Connected TV (CTV), has announced a strategic partnership with Vevo, the world’s largest music video network. This collaboration marks a significant milestone for both companies, as Vevo joins forces with Nexxen’s supply-side platform (SSP) to enhance its programmatic advertising capabilities, particularly across […]
Back-to-School Shopping Patterns 2024
Most holidays seem to have moved up in the calendar as opportunities for retailers and manufacturers to get a jump on back-to-school sales activities. In some warmer states, school starts in August. Parents sending their kids off to college need ample prep time to stock dorm rooms (and the closets and refrigerators within them). Amazon […]
Commentary
The Web3 Brand Mentality: Tips for Marketers
With more companies starting to take the plunge into this new reality, are brand marketers prepared to determine if they, too, should get involved—even if to target NFT-related content? Or does web3 still feel more akin to the latest industry wave brands must ride for fear of missing out?
Walmart, Snapchat, and Allrecipes Team Up on AR
In this episode of Location Weekly, the Location-Based Marketing Association covers Walmart, Snapchat, and Allrecipes teaming up on AR lenses for healthy choices, Joann stores partnering with Radar for in-store mobile offers, HomeStart saving families from eviction by selling digital apartments in the Cornerstone metaverse, and Italian start-up VADO connecting vending machines to delivery apps like UberEats.
The Ongoing Challenge of Reputation Management for Multi-Location Brands
The good news is that the bar is relatively low for a brand to exceed the median reputation performance level of all multi-location businesses. The bad news is that brands are still struggling to implement comprehensive review response programs.
Latest Posts
Brand Shoppability Comes to YouTube Shorts
We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue. This comes as it tries to attract creators and counteract revenue declines.
Vibenomics Survey: Retail Shoppers Prioritizing Price Above All Else
Tradition, loyalty, and nostalgia have long been hallmarks of holiday shopping. Until now. According to a survey by the audio OOH advertising firm Vibenomics, inflation-weary consumers are prioritizing price above all else in holiday shopping this year. Surveying more than 1,000 consumers, the new Vibenomics survey found that 59% of shoppers plan to look for […]
Black Friday YOY Retail Sales Expected to Jump
While it’s not too late to roll out a Black Friday promotion, the clock is ticking. Experts say now is the time to experiment with discounts and deals designed to win over consumers amid rising inflation and changing consumer habits.
VOD Ad-Supported Adoption Predicted by Kantar – 2023
According to the Media Trends and Predictions 2023 report, released Wednesday by the media analytics and brand consulting firm Kantar, ad-supported models may be the solution to inflation concerns within the media industry.
Marketers Are Changing How They Think About OOH — Here’s Why
Location data is increasingly being used to help retailers target outdoor ads to specific groups of consumers, while the ability to combine artificial intelligence with advanced techniques like travel pattern analysis is giving brands an even better understanding of customer routes.
Retailers Grapple with Decreased Loyalty from Omnichannel Shoppers
Sixty-nine percent of consumers say they expect a consistent cross-channel customer experience. And that’s just the beginning.
Report: Black Friday Is Back — With a Vengeance
According to the findings of a new consumer survey commissioned by UserTesting and conducted by the market research company OnePoll, 43% of shoppers say they miss the frenzy of in-store Black Friday shopping and 42% say in-store shopping is more important now than pre-pandemic.
How DCO Is Enriching Multi-Location Marketing
Some multi-location and franchise marketers are looking to dynamic creative optimization, or DCO, to expand their localized digital marketing capabilities. Tommaso Vaccarella, GM, Connected-Stories, connected with Street Fight to explain how DCO and multi-location are coming together.
Google Overhauls Business Profile Manager with Transition to Search Interface
Lots of the functionality is exactly the same between the old GMB and the new NMX, the only difference being where the features reside. For most businesses, updating your phone number, your hours of operation, or your business attributes will seem very familiar. Here are some of the significant differences.
New Hires at Goodway Group, Mirriad, and LiveIntent
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Goodway Group, Mirriad, and LiveIntent.
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