News and Analysis
Mobility Data Optimizes Marketing for Retailers Amid New Lunch Trends
The working crowd still eats lunch. They just don’t do so at restaurants and take-out near their offices as much. Instead, they are saving their money to splurge on lunch out and drinks with friends on the weekends. A story on NBC.com went so far as to declare that “the lunch rush is dead,” citing […]
The MULO Dozen: July Brands in Review
Given the M&A activity that’s been going on in the MULO (multi-location) world these days, we’ve added a new section to our monthly dozen — DEALS. The reality of MULO is that unless brands listen to consumer voices, have strong leaders, and do the right deals, they may go BUST. The keys to BOOMING in […]
MULO Brands With Soul July Pick: Walmart
“It’s not just wages. Retailers are treating employees in a more insidious way.” That was the headline of a recent opinion piece in the New York Times. The sad reality is that it may be true for many MULO (multi-location) retailers. But we at Street Fight want to focus on those MULO retailers with heart, […]
Commentary
The Middle Ground on Personalization
What is the most viable critique of personalization, and what form should personalization take to provide real value to marketers and consumers?
To Crack Open CTV’s Data Issue, Give Publishers the Benefit of the Doubt
There is an opportunity to take some of the best strategies from decades of linear TV buying and selling and bring that forward. Adding intelligence on the supply side for CTV, while at the same time empowering the buy side to use that data to deliver scale, ensures that video has the breadth to do what it does best: power awareness and build brands.
Combating Ad Fraud with Machine Learning and Human Supervision
While machine learning and artificial intelligence are on the rise within ad fraud prevention efforts, it’s becoming clear that machines, despite their competence for processing knowledge, can’t fight the battle alone. Ultimately, humans are much more adept at understanding and applying logic. That’s why a combination of machine learning and manual, human intervention is crucial in the fight against ad fraud.
Latest Posts
New Hires at Goodway Group, Mirriad, and LiveIntent
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Goodway Group, Mirriad, and LiveIntent.
Brand Advertisers Say CTV Likely to Overtake Mobile
According to a new report on connected TV trends by AppsFlyer, 98% of brands believe CTV advertising has the potential to be bigger than mobile, but just 64% of businesses are currently running direct response campaigns on CTV.
Open-Source Data Is a Risky Gamble for Businesses
While open-source data is free, it can cost a great deal of capital in the long run. For some companies, especially those with robust engineering teams, these costs might be acceptable. For others, however, it might be wiser to dedicate spend to an initial data purchase to avoid ROI headaches down the line.
Study: Multi-Location Businesses Underestimate Power of Local Digital Strategy
Marketing technology has changed the way consumers find, choose, and return to businesses. While the majority of multi-location businesses have successfully implemented broad strategies to be discovered by consumers, research shows many are failing to fully leverage the latest tools for local discovery, engagement, and conversion.
AnyRoad Enables Brands to Close First-Party Data Gap
AnyRoad’s new solution, which debuted last month, enables brands to collect first-party data and feedback from every guest that attends an experiential activation or event — not just the primary reservation holder.
Machine Learning Transforms Local TV into a Modern Advertising Channel
Kalyan Lanka, VP of product management at Ampersand, argues that the same pairing of creative and targeting potential celebrated in CTV is hitting local TV. Here’s how marketers can take advantage of the opportunity.
Where Will the Latest Economic Slump Take Technology?
Are we on the cusp of the next technological revolution that will come to define our globalized planet in the next few decades or more? From the printing press to the telephone and the electric light bulb, to the television and personal computer, each of these paradigm-shifting inventions took hold during economic depressions or deep recessions.
Keen Brings SaaS to Marketing Mix Modeling
Keen believes it can offer a version of MMM updated for the 2020s in the form of a SaaS-based platform (with some degree of managed services).
AI Can Bring the Fun Back to Advertising
Long ago, the advertising industry lost its key ingredient — fun. With an overabundance of campaigns to optimize and oversee, marketers have no time to tap into the creativity or strategic thinking that persuaded many to pursue a career in the industry in the first place.
Survey: 59% of Retailers and Restaurant Chains Plan to Increase Investment in Location Tech
The group found an industry on the precipice of major change. While most restaurant chains and retailers aren’t currently leveraging location data enterprise-wide, the survey found that executives are increasing their investments in location technology and expect to see the benefits of those efforts within months.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem