News and Analysis
City Mattress Rests Easy with Agital
Just because it’s called City Mattress doesn’t mean it’s off-limits to suburbanites or dwellers of the exurbs. At least that’s if performance-marketing agency Agital has anything to say about it. The agency developed a cross-channel marketing strategy to drive foot traffic to physical stores by using the brand’s existing customer data bases for its 30+ […]
Fat Brands Blasts Off for Success
This writer was honored to be invited to an all-franchisee gathering of Fat Brands corporate team members, franchisees, and partners. Live events have made a comeback, as illustrated by the attendance of close to 2K people who enjoyed a close-up view of the Las Vegas Sphere, which was in keeping with the space theme of […]
How B2C Marketers are Spending in 2024
A new study among senior-level B2C marketers was just completed by Stirista, a company that offers data-driven performance marketing. Among the highlights of this 200-executive survey are: Marketers are optimistic. An overwhelming 91% of respondents have a positive outlook on meeting or exceeding marketing goals over the next year. Although 81% of marketers have seen […]
Commentary
Could Delivery Service Partners Offer Restaurants More Than a Lifeline?
Data and AI enabled the digitization of advertising a decade ago. Now, those same forces that drove innovation and transformation in advertising are changing the dynamics between restaurants and delivery service partners. DSPs are becoming more than a lifeline. They’re helping fundamentally change how restaurants and the industry operate while also helping to create the omnichannel restaurant business of the future.
The Post-App Era: Optimizing Customer Interactions with Personalization
Now is the time to pivot. Shifting the focus to mobile and social messaging channels might seem like a tall order, but optimizing customer interactions through these channels can be easily accomplished if brands increase their social touch points with consumers. After all, a customer journey is only successful if you understand the customer’s needs upfront.
First-Party Data Alone Can’t Satisfy Many Marketing Needs
When it comes to third-party data, the old Mark Twain quote applies: “The report of my death was an exaggeration.” The end of the cookie is not the same as the end of third-party data. There are multiple third-party data options for marketers that are inherently privacy-conscious, regulation-satisfying, and that work with the policies being implemented by big-tech.
Latest Posts
Chatbots Get Faster and Supply Helpful Data
Deploying chatbots effectively will require smarter, faster-learning chatbots. And that’s what Botco.ai is bringing to market with Instachat Builder, “a new product that accelerates AI chat deployment by allowing Botco.ai customers to directly train Botco.ai’s chatbot on any type of text information.”
Retailers Turn to AI to Combat Burnout, Decrease Merchandiser Workloads
As retailers look at getting more done and freeing up their staff to focus on high-value tasks, interest is growing in the use of AI to handle the mundane tasks that take up too much of a merchandiser’s time — like fixing typos on e-commerce websites and researching underperforming product categories. Retailers are also using AI to flag when new products show signs of being more popular than expected, so merchandisers can act quickly and notch strategic wins.
Location-Based Marketing Association: Kalibrate Partners with Near on Location Intelligence
In this episode of Location Weekly, the Location-Based Marketing Association covers Best Buy teaming up with Pokemon Go, Taiwan’s FamilyMart launching a convenience store on wheels, Baidu getting China’s first autonomous robotaxi license, and Kalibrate partnering with Near on location intelligence.
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