News and Analysis
Hidden Nuggets in Local Address Data for Retail Decisions
It’s no secret that the past few years have been extremely challenging for inventory managers. In 2021 and early 2022, brands faced widespread inventory shortages, while the latter half of 2022 and 2023 saw massive excess inventory levels (as much as $740 billion in unsold goods) as brands worked to counteract the previous year’s shortages […]
Tinuiti Report: Temu Takes a Break
Somebody must have given Temu a talking to. The e-commerce brand that offers very competitively priced items was glomming up ad inventory across social media throughout 2023 to the consternation of its competitors. And then, just like that… it receded. Temu, which increased its ad spending a whopping 1,000% in 2023 from the previous year […]
Self-Checkout Grows Up (and Sometimes Phases Out)
As the cost of labor skyrockets (especially in California) and the size of the qualified talent pool shrinks for MULO (multi-location) brands, retailers and restaurants are looking for ways to automate and streamline all aspects of their operations. Self-checkout was introduced in the 1980s but didn’t take off and proliferate until 2001. Since their mass roll-out, […]
Commentary
Mixing the Right Ingredients for Powerful, Clickable Content
In the age of social media and incessant scrolling, marketers can easily lose prospective customers’ attention. How can one create Instagram or Twitter-worthy content that not only draws eyeballs but also compels shoppers to make a purchase? By laying the proper groundwork, striking the right emotional chord, and getting creative, business can create powerful, clickable content.
Latest Posts
How Retailers Are Preparing to Stand Out on Black Friday
Black Friday and the holiday shopping rush are getting closer — and retailers are getting prepared. Inflation and economic uncertainty have the potential to make the 2022 holiday season a rocky one, putting extra pressure on retailers to beef up their marketing and advertising strategies even earlier than usual.
Location-Based Marketing Association: Instagram Experiments with QR Codes
In this episode of Location Weekly, the Location-Based Marketing Association covers Doritos letting you turn any triangle into chips on Snapchat, Sonic Boom Records launching a vinyl record vending machine in Toronto, Instagram letting you share reels, posts, and your location through QR codes, and Ecom Express partnering with What3Words for last-mile delivery in India.
TikTok Raises its Local Game
TikTok continues to feel around and test features as it establishes itself as a social media powerhouse. It’s much earlier in that journey than incumbents like Instagram and Twitter, so we continue to see rapid-fire feature launches and trials. And like the above players, some of these are local in nature.
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Beyond Likes: Win Hearts with Emotional Marketing