News and Analysis
Spotzer and Adplorer Partner, Ad-Tech Collaborations Continue
In a recent strategic move, Spotzer announced a partnership with Adplorer, integrating Adplorer’s ad-serving technology into SpotzerAds. This collaboration will help Spotzer’s enterprise partners and agencies, by improving ad-serving capabilities, supporting platforms like Google, Microsoft, Meta, and LinkedIn. Adplorer, with over 14 years of experience and €750 million in managed ad spend, complements Spotzer’s extensive […]
Survey: CTV Is the Channel to Watch for Advertising Dollars
The shift of advertising budgets from linear TV to CTV reflects the most significant consumer behavior this year, according to a report by Mediaocean, released on August 19. The omnichannel ad-media platform just released its 2024 H2 Market Report that looks at emerging consumer, media, and media-technology trends for the rest of the year, the […]
UGC and Marketing: Veronica Lin Shares Her Perspective
Today’s consumers are cynical when choosing MULO (multi-location) brands. They realize that most advertising and PR is created by brands and therefore potentially inauthentic. That’s where User Generated Content (UGC) plays a huge role in marketing today. “Content created by real people greatly sways purchasing choices across age groups, with 79% of individuals influenced by it and 93% […]
Commentary
Location-Based Marketing Association: Near Goes Public
In this episode of Location Weekly, the Location-Based Marketing Association covers Near going public via a merger with Kludeln, FinGo using Hitachi’s vein mapping for user identification, Reveal Mobile launching Mira console for OOH measurement, and Domino’s deploying PopID tech for facial recognition ordering to promote the new season of Stranger Things.
Does ‘Multisearch Near Me’ Signal a Visual Search Future?
Google’s latest local search play was on display at its recent I/O conference: Multisearch Near Me. If multisearch and local search had a baby, that’s essentially what was announced. It lets users search using images or screenshots along with the text “near me” to see local results.
3 Ways to Move Past SKAdNetwork
Here is a guide for brand advertisers to navigate the SKAdNetwork situation and reclaim attribution in the wake of App Tracking Transparency.
Latest Posts
Heavy Flu Season Has Medicine Brands Bringing More Ads Into Store Aisles
To differentiate themselves from competitors in a busy flu season, some brands are investing in in-store retail media that places their messages as close to the point-of-decision as possible.
Changing Perceptions of Debt Make Buy Now, Pay Later More Lucrative
Changing perceptions of what debt means are leading to increased adoption of Buy Now, Pay Later payment methods, according to a new report by Reach3 Insights.
The Rise of UGC in Connected TV
User-generated content (UGC) is full of opportunities to foster authenticity and awareness to reach younger audiences, many of which watch CTV as opposed to linear TV.
Geopath Analysis Pinpoints Optimal OOH Inventory for Last-Minute Holiday Ad Buys
As the OOH advertising industry continues to push past the pandemic, and be featured more prominently in omnichannel budgets, OOH is positioned to be a cornerstone of top brands’ strategies.
How Frequence is Enabling Hyperlocal Omnichannel Media Sales
Frequence recently won a Digiday award for helping a media company triple its omnichannel revenue with automated proposals, reporting, and workflows.
Retailers Elevate the Customer Journey with ‘Feel-Good’ Experiences
Savvy retailers are finding ways to insert joy and lightheartedness into their 2022 holiday marketing campaigns.
Marketing on Twitter amid Platform Uncertainty
Users keep discussing whether to abandon the platform for a new one, but what should businesses do? Many companies use Twitter to create brand awareness and reach customers, so should they leave Twitter or wait to see what happens?
Google’s Performance Max Gets a Boost When Brands Reallocate Ad Spend from Twitter
While it’s still early days, two contenders have pulled into the lead to steal ad market share from Twitter. Investments in Google’s Performance Max and TikTok are rising fast, particularly among big-name brands.
A Bird’s Eye View of Digital Ad Trends in 2023
What’s in store for 2023? The key word is adaptation: across devices, tools, and channels. Brands and their partners will rely more on first party data, artificial intelligence, and tools to meet the ever-present demand to measure marketing effectiveness.
ViralGains and LiveRamp Partner to Expand Reach to Zero-Party Data-Driven Audiences
ViralGains, a zero-party data gathering and advertising platform, and LiveRamp, a public data enablement platform, are partnering to expand the reach of ViralGains’ privacy-safe audiences.
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