News and Analysis
Getting Brand Locations in AI-Powered Search Results
AI search is here to stay. If you want to market your locations online, understanding the landscape is essential to making it work for your MuLo business.
Ad Costs and Spending are Both on the Rise, According to Skai Study
Omnichannel advertising platform Skai recently published its Q2 2024 Digital Marketing Quarterly Trends Report. It reveals topline growth numbers in retail media, paid search, and paid social were all positive, maintaining similar levels to those reported by Skai last quarter. The analysis found that advertisers paid more for clicks and impressions in Q2 2024, but […]
It’s Beginning to Look a Lot Like…
When Mark Ballard, Director of Research at Tinuiti, first looked at the results of a holiday shopping survey it conducted recently, he was struck by one recurring theme: “People expect to spend more on holiday gifts this year than last year,” Ballard said. “What did surprise me is the degree to which inflation is still top of […]
Commentary
Where Are the Local Startups?
Google was founded in 1998; Google Maps launched in 2005. Though the company has been at the bleeding edge of technological development ever since, still those dates are telling. In internet time, Google is a senior citizen, and it stands to reason that it must eventually let the new generation have a say. Where are the startups who will unveil for us a new paradigm for local?
Why Everyone is Talking About First-Party Data and What You Need to Know
Many brands are successfully deploying interactive experiences across channels, driving immediate ROI as well as lifetime value. The improvement to lifetime value doesn’t just happen, though. There is another challenge that brands must address — which is now that they’ve captured the data, what are they going to do with it?
The Future of Targeting Relies on the Right Data
Ad targeting is about to undergo a seismic shift. In the not so distant future, marketers won’t select who is targeted. Rather, machines–powered by ML/AI–will determine the ads consumers see.
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Must-have Digital Tools for Your Marketing Agency Strategy
Developing your marketing agency strategy is essential to the growth of your firm. As such, you’ll want to create and initiate your growth strategy at the launch of your agency, then revise it on an annual basis.
New Hires at SafeGuard Privacy, RFPIO, Claravine, and tvScientific
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This week’s roundup features new hires at SafeGuard, RFPIO, Claravine, and tvScientific.
Clean Room Consortium Aims to Clarify How Advertisers Can Use the Technology
Adam Gelles, CEO of The B2B Marketing Company, and Richard Sobel, CEO of Mercato Solutions, founded the Clean Room Consortium as a sort of trade organization to help all stakeholders understand and best capitalize on the technology. We touched base on how advertisers and publishers are already using clean rooms and what the media community needs to know.
What’s Driving CX? 3 Predictions for 2023
This is a pivotal moment for the state of customer experience (CX) as customers demand more connected, frictionless, and innovative experiences. However, despite the significance of CX, according to Forrester’s US Customer Experience Index, CX quality declined for 19% of brands in 2022.
Forecasting the Future: 4 Retail Marketing Trends Coming in 2023
Retail media, the rise of TikTok, merchandising advances to deal with supply chain constraints, and shortened paths to conversion — these are just four of the trends in 2022 that Street Fight contributors see picking up steam in 2023.
Amazon Takes a Page from the TikTok Playbook
Social commerce provides the promise of an additional revenue stream for social platforms that have largely relied on advertising for monetization. The giants are copying each other to get there, and Amazon has taken a page from the TikTok playbook to spur its latest advance.
5 In-Store Digital Retail Media Platforms
Is it retail media? Contextual advertising? Digital out-of-home? The latest crop of in-store digital retail media platforms are all of the above — and more.
Consumer Trust and Green Shopping Lead the Way in 2023
With almost every business continuing to evolve, 2023 is going to build on the success of this year. In fact, next year will present new opportunities to build trust, innovate digital marketing tactics, and advance our industry’s effort to reduce our industry’s climate impact.
4 Ways DOOH Will Break Open the Metaverse Ad Market in 2023
The writing is on the wall. From the Trade Desk’s push into in-game advertising to IAB’s decision to update its in-game measurement guidelines, the foundation of what will eventually become the metaverse advertising market was laid in 2022. Now, as we look ahead into 2023, what comes next?
Don’t Call It a Comeback: QR Codes Poised for a Resurgence in 2023
It may be too soon to pinpoint the biggest takeaways from the 2022 holiday marketing blitz, but one in-store technology stands out from the rest: QR codes.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem